Author: Julie Campbell

Carrying your mobile phone in your pocket? You may not after the latest research

The result of a recent study has suggested that wearables are leading people to make uninformed choices.

An American scientist, Dr. Devra Davis, has now released a report that has recommended that consumers may not want to continue habits of storing a mobile phone in a pocket as the radiation from the device may put their health at risk.

The truth of the matter is that it is not known, for a fact, whether mobile technology causes harm or not.

The majority of studies on the health risks of using a mobile phone have had to do with holding a device up against the head. Therefore, they would be considering relatively limited lengths of time, as these devices are held up to the head only when using a calling feature. However, only a smaller number of studies have been looking into the impact on the body from keeping smartphone in a pocket. When the device is tucked in a pocket, it may not be up against the head where it can affect the brain but it might be exposing any number of other body parts to electromagnetic radiation.

Dr. Davis spoke at the National Institute of Environmental Health Science about mobile phones.

mobile phone in pocketsAt one of those talks, she spoke of the increasing trend of carrying mobile devices in pockets, bras and even headbands, which has increased the exposure to electromagnetic radiation beyond what the majority of studies have examined. As a result, she has cautioned consumers to learn more about smartphone radiation and its impact on the body before they decide to store it against the same part of the body every day for hours at a time.

She pointed out that radiation exposure can be associated with certain negative health risks such as a change in the metabolism of the brain as well as impotence in males. There is also a growing body of evidence suggesting that radiation from smartphones could have an impact on heart diseases, diabetes or even depression in humans. Placing a smartphone in a pants pocket may even have various types of impact on the pelvic area, such as changing bone density there.

Davis indicated that device users should consult the manuals for their smartphones to learn about the types of radiation produced by their own device models and then to find out more about the impact of that specific kind of radiation on the body. It is true that many of the risks have not been conclusively proven but neither has the safety of storing mobile phones in this way. Therefore, the recommendation is being made to err to the side of safety instead of being the guinea pig that allows science to prove that storing smartphones in a pocket is, indeed, damaging to human health.

Wearable technology becomes huge focus for Under Armour

The brand is creating a full lineup of wearables as well as digital apps as a part of their broader sports apparel strategy.

Under Armour is currently working on the creation of a full lineup of wearable technology products and complementary mobile apps that are to become a central component of their overall strategy to pass Nike Inc and to take the top global sports apparel spot.

This strategy was made more than clear last week at the Consumer Electronics Showcase (CES 2016).

At that event, Under Armour’s CEO and founder, Kevin Plank unveiled a number of new products that are headed into the brand’s series called “Connected Fitness.” Currently, Nike is holding the lead position in the global sportswear industry and that spot is considered to be quite a solid one. Last year, that brand reported over $30 billion in revenues, with $7.69 billion in sales having been generated exclusively within the most recent fiscal quarter.

However, when it comes to wearable technology, specifically, rivals such as Under Armour are stepping in.

Wearable Technology - Under ArmourWith a growing range of wearables in the form of high quality apparel and footwear, Under Armour is taking aim and is hoping to become a force to reckon with. It could be that this strategy may one day shake Nike’s stance on the top platform in the market.

It doesn’t come a surprise that Under Armour feels that one of its top drivers in reaching its $7.5 billion sales target by 2018 is in the use of “Connected Fitness” and wearables. At the same time, many have found Under Armour’s speed of investment into this type of technology to be rather surprising. The reason is that it does leave the impression that the company has jumped from an idea in a business plan right into an actual series of products.

At the core of the brand’s wearable technology plan is the “UA HealthBox”, which includes a sports band upon which pretty much everything else is based. It tracks daily physical activity, heart rate and sleep. The HealthBox also includes a scale that is WiFi equipped and that reads both body weight and fat percentage.