The company says that its Smart Helmet will be helpful for workers in a range of different industrial ecosystems.
The latest unveiling from Daqri, in its ongoing tradition of forward thinking and providing special features for which its customers will be willing to pay a premium price, has been a unique type of augmented reality helmet.
This strategy takes the company in the exact opposite direction from the rest of the sector.
The majority of companies in this area focus more on ensuring the lowest possible price in order to stand out. Daqri has decided to look for incredible features that will be attractive to its customers and worth the money that they pay. The company is a startup based in Los Angeles and it has now unveiled an augmented reality hardhat that it feels will be highly attractive to industrial employers who are seeking to improve the ability of their workers to do their jobs accurately and efficiently.
Daqri is betting that those employers will be willing to spend in order to obtain these high quality augmented reality features.
The Smart Helmet looks like a traditional hard hat that has travelled to the future. It is built to include a transparent visor as well as special lenses to provide it with a kind of heads up display (HUD). Also built into this protective equipment is a series of sensors and cameras that give users the ability to gather and access a considerable amount of information about his or her present environment.
Daqri has already been selling software that gives businesses the ability to incorporate AR technology into their functions. This type of application will usually involve the use of a smartphone, so that the camera can be directed at trigger image which will then bring the broader function “to life”. For example, if the trigger was worked into a magazine ad, then viewing it through a smartphone could cause a video to play. An instruction manual could offer audio or video instructions to enhance the text and diagrams.
This latest product, however, would build the augmented reality experience right into the helmet and would broaden its capabilities quite a bit.
The brand is now taking its first steps into the wearable technology marketplace.
The Rebecca Minkoff brand is known for its forward thinking style and willingness to embrace technology is now making its way into one of the latest branches of mobile, which is wearables.
In fact, the designer will be releasing a new wearable technology based collection this month.
Minkoff will be starting its wearables collection set with two bracelets. One of those devices unfolds in order to become a cell phone battery charger. The other one provides the wearer with notifications when various activities occur on his or her smartphone, such as the receipt of a text, an incoming phone call, and other types of alert. These bracelets are going to be sold in a variety of different colors and while the charger version will cost $60, the notification piece will cost twice that much, at $120.
These wearables will become available for purchase at Rebecca Minkoff stores, which will soon be opening.
The first of these shops will be in New York City and is slated to open in November. That said, the devices will also be sold at Nordstrom as early as this month. When it comes to wearable technology, many designers and companies are betting on the popularity of devices that bring together jewelry and technology, although watches and smart clothing have been working hard to make their marks.
That said, one of the reasons that the Rebecca Minkoff brand decided to take this direction with its wearable tech is that if these gadgets double as jewelry, then the pieces can be designed to be attractive enough that consumers will love them regardless of what they actually do for a smartphone user. The designer believes that this concept is central to encouraging people who aren’t typically early adopters of technology to be willing to buy one of these devices.
Minkoff is hardly the first designer to step into the wearables market, though this brand is hoping to become an important player. Recently Ralph Lauren unveiled his sensor shirt at the U.S. Open in tennis, whereas Tory Burch created jewelry for some of the latest Fitbit chips. Google Glass brought Diane von Furstenberg onboard to help to design its frames.