Author: Julie Campbell

Even before Thanksgiving, this year, Americans were already grabbing up mobile technology for presents, this year.

If there’s anything that is certain to be a gift that will not only be exciting to receive over the holidays but that will also come in handy on a regular basis throughout the year, it is an item within the technology category, such as a battery bank, a great set of headphones, a music receiver, or even a waterproof case.

The following are some of the top selling tech gifts this year on Amazon, that you shouldn’t miss.

One of the hottest tech gifts, and one that is drawing a lot of media attention are the Beats by Dre headphones. Keep in mind that if you choose this option in the wireless form, the recipient could also benefit from the battery bank further down on this list. These high performance headphones are designed to make sure that every single tiny nuance of your favorite music will be picked up with a bolder midrange, a deeper base, and undistorted highs. At the same time, it keeps noise out. They come with a compact carrying case and a cleaning cloth that polishes and controls germs with an antimicrobial treatment.

There are a number of tech gifts, including a battery bank, that are easier on the wallet, as well.

These include the following:

• The Mogix battery bank – it’s easy to see why this is a top tech gift, since it provides a massive 10,000 mAH power capacity that is perfect for several charges of an iPhone, iPad, other smartphones, smartwatches, the GoPro camera, digital cameras, vapor electronic cigarettes, Google Glass, and just about any other kind of mobile or wireless rechargeable device. The two charging ports mean that you don’t need to wait until one device is charged to get the next one juiced up, too.

• Belkin Bluetooth Music Receiver – when you want more people to hear your music, then headphones are out of the question, but docks are a dying breed. Nobody wants to have to leave the device in a dock when they can do things wirelessly. This features Bluetooth v2.0 with EDR to offer great wireless performance up to 33 feet away. It will remember up to six different paired devices.

• FRIEQ universal waterproof cell phone carrying case – These are great for virtually any smartphones up to 5.3 inches, including the iPhone 6, and MP3 players. The window on both sides is crystal clear to let you keep your device safe, but still take pictures and video. Waterproof IPX8 certified to 100 feet and easy to access behind a snap and lock.

The company has now rolled out mobile app install ads that are distributed as sponsored posts users can share.

Tumblr has just announced its latest in social media marketing over mobile in the form of an ad unit that it is calling its “Tumblr Sponsored Apps,” which will give app publishers the opportunity to target Millennials, who are the primary audience of the blogging service.

That demographic being targeted is also a group that is extremely mobile and that are large app users.

The purpose of the social media marketing will be to help to drive users to Google Play and to the iTunes App Store in order to encourage the download of new mobile apps. This is a type of mobile marketing known as “app install ads” and they have been a serious business on Facebook, and Twitter, the two largest social network rivals of Tumblr. In fact, 85 percent of Facebook’s ad revenue comes from mobile, and that company adopted this type of ad earlier in 2014.

That said, the social media marketing strategy at Tumblr is slightly different from that of Facebook and Twitter.

The app install adds are designed to appear as small posts that look somewhat like a card, such as the ones that are found in Twitter streams and Facebook News Feeds. However, they are unrestricted in terms of their format, and are actually posted in the form of sponsored blogs.

The service debuted this week with mobile ads from the Betaworks, Big Fish, and GREE publishers. Their GIFs and photosets were featured, but according to the creative strategy manager at Tumblr, Max Sebala “the sky’s the limit in terms of creative.” Since the ads are actually displayed in the form of blog posts, it makes it possible for readers to share and re-share them throughout the Tumblr network by way of its reblogging feature.

To start, these social media marketing ads will be appearing exclusively on the dashboards of mobile Tumblr users. However, when the content is re-shared, it can be viewed by any user of the blogging network, including both those over mobile and using the service on laptops and desktops.