Author: JT

Service will provide consumers with a way to shop for and purchase products through advertisements

Google has been testing a new service that will allow consumers to purchasing products directly through advertisements in a move to expand its presence in the mobile commerce space. The new feature, called Purchases with Google, is specifically designed for mobile consumers, giving them more opportunities to shop for and purchase products when conducting searches online. The new service represents yet another step in Google’s plans to become a major player in the mobile commerce space.

Google is taking another step into the competitive mobile commerce space

Google is seeing more competition coming from others that have entered into the mobile shopping space. As such, it is looking for ways to better engage consumers through innovative services. Google has been investing in these new services quite heavily, with Purchases with Google being one of the most recent of these services to have been unveiled by the company. The service comes with “buy” buttons, which will allow consumers to quickly purchase products they are exposed to through advertisements.

New services are providing consumers with ways to find deals on products they are interested in

Another service, called Google Now, is also being introduced as a way to alert smartphone users about information concerning sales being held by retailers and loyalty programs. Many of these alerts are meant to be location-based, providing consumers with information about the benefits they can find from local stores. Google is also working to provide consumers with better product information ratings, which could be used to find products that they are interested in.

Mobile commerce companies are finding new ways to engage consumers

Currently, Google is testing its new mobile commerce service, but intends to launch it in the coming months. The service could place Google as a prominent mobile commerce organization, especially among retailers that are interested in engaging mobile consumers more effectively. The company will still face significant challenges from other organizations involved in mobile commerce, as well, as these companies begin introducing effective ways to engage those with smartphones and tablets.

According to Forrester Research, sales of these devices have plateaued, but the business market has growth in it.

At the same time as the sales of iPhones have continued to skyrocket, the tablet commerce side at Apple has actually started to drop, as iPad sales have fallen by a sizeable 18 percent, year over year, in the final 2014 financial quarter.

From that point, according to Forrester Research, the sales have leveled off and continue to plateau.

Even the launch of the new iPad Air device didn’t seem to spur any new sales. That said, it isn’t just Apple that has been experiencing a decline in their tablet commerce device sales. Instead, the research firm has shown that there has been an overall leveling off in the entire tablet marketplace, around the globe. There are many different reasons that were noted to help to explain the reason that there has been a decline in the growth of this market, but one of the primary factors is that the consumer side may now be quite saturated.

Android tablet commerce has seen a considerable rate of falling prices, over the last while.

In fact, some of these mobile devices are now being sold with price tag that is as low as $50. This does make the devices highly affordable for the majority of consumers, but the fact is that many of them already have one of these devices, if they are going to have one, and it isn’t just a matter of the price that would convince them to buy a new one.

Indeed, this has become a very accessible piece of technology for most consumers. The sales of tablets had skyrocketed in the Android market from 2010 through 2013, as Samsung, Apple, and other large players brought all new innovations into the marketplace. However, the replacement rate of these smaller screen computers is not the same as smartphones. Smartphones are used by virtually everyone, all the time. Their larger cousins, on the other hand, are used on occasion and are not necessarily brought everywhere that the user goes. Furthermore, each new generation of the devices do not necessarily feature “must have” features that would cause consumers to shell out more when their older device is working in pretty much the same way.

Still, tablet commerce appears to have a place in the business market, says Forrester. It could be that more manufacturers will be focusing more attention on that market in the near future, as well.