Author: JT

MTS and Google team to promote mobile commerce in Russia

| December 14, 2015

MTS and Google launch a new mobile commerce solution to accommodate consumer demand

MTS, a telecommunications company operating in Russia, has announced that it has formed a partnership with Google to promote mobile commerce. Demand for mobile commerce services has been on the rise among consumers in Russia, as they have begun to rely more heavily on their smartphones to shop for products online. Through the partnership, MTS and Google will launch a mobile application that will serve as a mobile payments solution.

New application may become very popular among those playing mobile games

With the new application, MTS customers will be able to make purchases online with their mobile devices using their MTS account instead of a bank account. Transactions will be authorized using a mobile number. Many consumers are expected to have access to discounts through Google Play, where the application will be made available. These discounts may benefit the millions of consumers that are interested in mobile games, as they will be able to purchase in-game items and full games on their mobile devices.

Russian consumers are becoming more mobile-centric

Mobile Commerce in RussiaRussian consumers see mobile commerce as more convenient than traditional forms of commerce. Due to growing smartphone penetration, consumers are becoming more mobile-centric, relying on their devices when conducting their daily lives. Banks have taken note of the rise in mobile consumers, and these organizations have begun looking for ways to engage mobile shoppers more effectively. The growing interest that consumers have in mobile commerce has also lead telecommunications companies, like MTS, to provide better services to consumers.

Mobile commerce is experiencing modest growth in Russia

Mobile commerce is growing quickly in Russia, but the country still lags behind others when it comes to supporting mobile shopping. In the coming years, mobile commerce is expected to play a larger role in Russia’s retail sector, especially as more consumers begin making use of smartphones and tablets. Google may accelerate the adoption of mobile commerce in Russia through its partnership with MTS, ensuring that consumers have access to the services that they are interested in.

Mobile commerce is finding success during the holidays

| December 9, 2015

Report highlights the promising growth that mobile commerce is seeing

Mobile commerce say a great deal of success during the Thanksgiving weekend, according to a recent report from Adobe. The report shows that many consumers took to their smartphones and tablets to make purchases on Thanksgiving Day through Cyber Monday. These consumers found mobile shopping to be more convenient, with many being able to avoid large crowds because they could shop online. Those visiting physical stores were also able to make convenient purchases, with mobile payments making the checkout process more convenient.

Consumers are spending more money through their smartphones and tablets

The report from Adobe shows that some $11 billion in online sales were reported from Thanksgiving Day through Cyber Monday. This represents a 15% increase over the online sales that were seen last year over the same days. Notably, Black Friday stood out as a major success for the mobile commerce sector, with consumers taking advantage of the variety of deals being offered by retailers that were interested in engaging mobile consumers. While mobile commerce saw a significant boost during the holiday shopping weekend, the sector also saw an increase in fraud.

Fraud continues to be a major problem for those participating in mobile commerce

Mobile Commerce Report - holiday shoppingAnother report from iovation, a device intelligence and fraud prevention firm, shows that online retail transactions from Black Friday through Cyber Monday grew by 43% over what they had been in 2014. The firm also found that fraud was a significant issue for the mobile commerce space. According to the firm’s report, approximately 1.06% of all online transactions made from Black Friday to Cyber Monday were fraudulent. Approximately .62% of these fraudulent transactions came from mobile devices.

Retailers are beginning to fight fraud more aggressively

Consumers have shown a great deal of interest in mobile commerce, and more retailers are beginning to engage the mobile space as a result. The fraud problem, however, has made consumers somewhat wary of using their smartphones and tablets to purchase products online and in physical stores. Retailers are becoming more adept at combating fraud, however, which is creating a better environment for mobile commerce as a whole.