Author: JT

Mobile shoppers are showing favor for applications, with many using apps to visit Flipkart and purchase products

Flipkart, one of India’s largest e-commerce companies, is beginning to see more success in the mobile commerce space. According to data from SimilarWeb, a data analytics firm, some 47% of Flipkarts visits now come through mobile shopping applications. The retailer has shown a great deal of interest in mobile commerce over the years and has been working harder to engage consumers with mobile devices. Flipkart now beats out other companies that have become involved in India’s mobile commerce space.

Consumers are making use of mobile applications to get their shopping done online

Flipkart also leads the way in total application installs in India. The company’s mobile shopping app is on approximately 37% of all Android devices in India. Consumers are becoming quite interested in mobile commerce and they have been turning to apps to get their shopping done. These apps provide them with access to convenient shopping and more retailers are beginning to rely on shopping applications in order to effectively engage consumers. Consumers are also making use of mobile websites, which some prefer to applications.

India is growing to become one of the world’s leading mobile commerce markets

India has become one of the world’s fastest growing mobile commerce markets, alongside China. Indeed, e-commerce companies from China are beginning to show strong support for those in India, hoping to augment their success in the mobile commerce field. Companies responsible for mobile payments platforms also see great promise in India, especially as more consumers become involved in mobile shopping.

Mobile devices are becoming powerful tools for consumers interested in shopping online

Mobile commerce has become a very powerful force in India. The e-commerce market is dominated by mobile, with smartphones accounting for some 70% of the traffic that retailers are seeing online. Conventional computers, which had once been the primary tool for consumers shopping online, now account for 30% of all online traffic. Consumers are becoming heavily reliant on their mobile devices and believe that mobile commerce represents a more convenient way of shopping.

The tech giant has thrown its hat in the VR technology ring along with Microsoft and Facebook.

Microsoft and Facebook have been powering forward with virtual reality technology, but at the same time it has appeared as though Google has been falling behind in this particular category.

That said, 2016 is starting to suggest that this isn’t the case as Google has been making moves to catch up.

It has now been revealed that Google is making moves to form its own division that is dedicated to virtual reality tech and computing. As a central component of this effort, it has now named Sundar Pichai – the company’s CEO – as a division head, according to several sources. This represents a massive shift in control positions at the company as it simultaneously indicates that the company has a new intention to create a solid enterprise business. After all, with this shift in execs, it will be senior vice president Diane Green who will take control over the company’s tremendous consumer web applications.

While the changes have been confirmed by a Google spokesperson, further discussion of virtual reality was declined.

The Google vice president of product management, Clay Bavor, has been in control of the company’s apps; such as Drive, Gmail and Docs. Since the launch of Cardboard in 2014, he has also been the head of that division. Moving forward, Bavor is stepping away from apps in order to place all his attention on VR products. As he steps out of apps, Greene is stepping in, who joined the company in November in order to take control of the newly formed enterprise operations.

The original creation of Cardboard had been to create a form of VR technology that could be introduced in a mainstream way. So far, it has seen some limited success as it has recently started some distribution programs with schools. It also brought about a new GoPro integration that made it possible to carry VR video over to YouTube. That feature was initially introduced in May 2015 at the Google I/O, by Bavor.

This most recent large move in virtual reality might help to assuage the concerns and criticisms of people in the industry who have been indicating that Google isn’t all that dedicated to the tech.