Author: JT

Qriket aims to pay consumers to scan QR codes

| November 9, 2012

 

qr codes for moneyQriket believes money is a good incentive for scans

QR codes are showing up everywhere. After years or hype, these barcodes have come to dominate mobile marketing and have enabled businesses to stay engaged with consumers. While the codes continue to grow in popularity, they are still in danger of being replaced by new, more dynamic technologies, like NFC and augmented reality. One way to ensure that QR codes remain on top, in terms of mobile marketing, is to provide consumers with an incentive to scan them. Qriket believes that money is the best incentive in this endeavor.

App turns scanning QR codes into money-making game

Qriket is a relatively new startup that has an intense focus on QR codes and offering rewards to consumers. The company, which produced a mobile application by the same name, has a lot of faith in QR codes, believing them to be powerful marketing tools. The application incarnation of Qriket is billed as a mobile game that is able to close the gap between the physical and digital worlds and will provide users with a chance to win real money each time they use the application to scan a QR code.

QR code traction could be boosted with powerful inventive

The money doesn’t come from Qriket itself. Rather, these funds come from companies that are interested in using QR codes as a marketing device. Consumers have a chance to win a percentage of the funds that these companies pay to have their codes available through the application. The concept is simple, and that simplicity has translated into steadily growing popularity. Qriket has found a way to ensure that consumers scan the QR codes they encounter in the real world, thereby also ensuring their participation in the marketing campaigns coming from companies using these codes.

Consumers still concerned over the safety and viability of QR codes

Though QR codes ate popular amongst advertisers, this is not always the case with consumers. Some have complained that the codes are simply not engaging enough, while others have their own concerns regarding mobile security. Qriket may be able to placate these concerns and help QR codes gain the traction they need amongst mobile consumers.

Branding Brand gears for growth in mobile commerce and retail

| November 8, 2012

 

Branding Brand sees a future where retailers have a stronger mobile presence

Branding Brand, an interactive markmobile commerce shoppingeting agency that specializes in building mobile shopping websites and applications have been making waves in the realm of mobile commerce. The company has developed mobile shopping sites for some of the largest retailers in the world, including Costco and Ralph Lauren. With the holiday season rapidly approaching, retailers may need to consider adopting a stance that is more friendly to mobile consumers and Branding Brad may be able to help in this endeavor.

Holiday season highlights potential in mobile commerce

The holiday season is an important time for retailers. Retailers often go to extremes to reach out to consumers during this time of year. With more consumers becoming dependent on their mobile devices, retailers are being pressured to find new ways to appeal to these consumers. Branding Brand has been seeing growing demand coming from retailers keen on reaching out to mobile consumers and the company is working on sustaining the growth it is beginning to see.

Branding Brand preparing for growth in demand from retailers

Recently, Branding Brand acquired Jeff Hennion, former marketing executive from General Nutrition Centers Inc. and Dick’s Sporting Goods Inc. Hennion was assigned the position of president, which quickly garnered Branding Brand $7.5 million in its first outside investments. The company envisions the whole of the retail industry becoming more mobile and is poised to become a leading authority in helping companies establish a strong presence in terms of mobile and social commerce.

Mobile commerce continues to gain ground amongst consumers

Mobile commerce is gaining ground around the world. A recent survey from PriceGrabber.com suggests that approximately 16% of 2,500 consumers surveyed will purchase products online this  year, up from the 13% that did so in 2011. The growth of mobile commerce is backed by interest from consumers who are enthralled with the concept of paying for goods and services using only their smart phones or other mobile devices.