Author: JT

Getonic embraces mobile commerce with new funding

| February 16, 2013

Mobile Commerce Getonic FundingFunding will help company expand interests in mobile commerce

Getonic, an Israeli startup that develops solutions for small businesses that are interested in selling products through social networks, has announced the completion of its latest round of funding. The company has received $1.3 million in total funding, which it plans to use to expand business globally. Because of the growing interest surrounding mobile marketing and mobile commerce, Getonic expects to see very promising results in 2013 as more businesses seek to engage consumers through social media.g

Social media plays a big role in the evolution of commerce

There are a wide variety of startups that are trying to help companies engage mobile consumers. Many of these companies adopt a very specific focus on mobile commerce services, enabling businesses to facilitate mobile payments in an efficient and comprehensive manner. There are few platforms that take social media into account, despite how important sites like Facebook and Twitter are to consumers today. Getonic has not had a singular focus on the mobile space, but the funding it has received will help it expand its mobile business more aggressively.

Getonic adopts stronger stance on mobile

Getonic offers companies a way to monetize their business through social channels. The company’s social shops, as they are called, act as small virtual stores that sell individual products to consumers on social networking sites. As Getonic begins to focus more on the mobile space, these social stores will become more accommodating of mobile commerce, allowing consumers to make purchases using nothing more than their smart phones or tablets.

Company looks to expand beyond Facebook

Getonic is able to process payments through its use of PayPal. PayPal itself offers mobile commerce services to businesses, allowing them to accept transactions from a mobile device. Since 2010, Getonic has had a strong focus on Facebook, but the company is beginning to expand its focus to other social networks, such as Twitter. Whether such networks will be conducive of mobile commerce has yet to be seen.

Amazon and Apple lead satisfaction in mobile commerce

| February 14, 2013

Mobile Commerce Apple and AmazonReport shows Amazon and Apple win over consumers with mobile commerce services

ForeSee, a leading market research firm, has released its ForeSee Mobile Satisfaction Index: Holiday Retail Edition report highlighting consumer satisfaction in the realm of mobile commerce. Traditionally, Amazon and Apple dominate the charts in terms of consumer satisfaction. The two companies boast of a powerful online presence that has proven difficult to compete with among smaller businesses. The report from ForeSee shows that the dominance that Amazon and Apple have established online translates well into the mobile space.

Growth of mobile commerce may not bode well for physical retailers

According to the report, Amazon leads the retail industry in terms of satisfaction among mobile consumers. The retailer has adopted a very strong focus on mobile commerce, offering a variety of services to consumers that want to make purchases using their smart phones and tablets. Apple has followed suit and has found significant success through engaging mobile consumers, many of whom already make use of Apple products. The performance of these two companies does shed some light on the retail industry and its continuing struggle in the offline world.

Some retailers are experiences steep declines in store traffic

Retailers without a strong online presence continue to see major declines in business. Companies like Sears and Gamestop have been seeing less traffic in actual stores. While Gamestop does have a relatively strong online presence, Sears has been lacking in the e-commerce field for years and does not perform well among mobile consumers. Retailers that are not embracing mobile commerce may actually be missing a significant opportunity at keeping their own business afloat.

Mobile commerce adoption is not free

Mobile commerce has become a powerful trend with consumers. Smart phones and tablets are abundant and people are finding it easier to shop using their mobile devices than go to physical stores. Adopting mobile commerce is not free, however, as retailer have to develop a suitable platform that is accommodating to mobile consumers. Those that cannot afford to invest in such an endeavor are unable to fully embrace mobile commerce.