Author: JT

Mobile commerce shows strong growth in the US and Europe

| May 28, 2013

Consumers showing aggressive interest in mobile commerce

Mobile commerce has been growing more common throughout the world. Consumers have already shown that they are very interested in the benefits that can be found through mobile technology, with more people using their smartphones and tablets for their daily activities than ever before in the past. As consumers become more involved in the mobile space, their perspective and interests in the realm of commerce is beginning to change. The changing interests of consumers has helped propel mobile commerce to become one of the fastest growing industries in the world.

PayPal documents rise of mobile wallets

PayPal is one of several companies that have involved themselves in mobile commerce. The company is better positioned than most to address the changing needs that consumers have in the mobile space as it has long been involved in the realm of e-commerce. PayPal notes that consumers are beginning to adjust more aggressively to the idea of mobile commerce, especially in the U.S. where approximately 86% of consumers are eager to abandon traditional wallets for the electronic variety, according to PayPal.

U.S. and Europe Mobile Commerce GrowthEurope shows strong growth in mobile commerce

PayPal has released a new study highlighting the changing interests of consumers and their willingness to participate in mobile commerce. The study shows that consumers are now willing to make use of mobile commerce platforms rather than rely entirely on more conventional forms of commerce. While U.S. consumers have shown that they are willing to embrace electronic platforms, mobile commerce is showing the strongest growth in Europe. PayPal notes that in Germany alone, some 90% of consumers are ready to make use of mobile wallets.

Mobile wallets are capturing the interests of consumers

Mobile wallets are simple, yet effective mobile commerce platforms. These wallets exist as applications that store a consumer’s financial information. Mobile wallets have seen some criticism in the past due to lackluster security features, but concerns regarding security have not yet been enough to keep consumers away from mobile commerce.

Google continues to reform its mobile commerce approach

| May 24, 2013

Google pushing forward with interests in mobile commerce

Google muscled its way into mobile commerce only a short while ago, but the company is already working to reform its position in this competitive sector. In 2011, Google launched its Wallet platform, which allows users to make mobile payments. The Wallet was meant to be the company’s flagship in the field of mobile commerce, but received scathing reviews and suffered from technological problems. Google has been working to improve the platform ever since and believes that the Wallet is not capable of offering high quality mobile commerce services.

Checkout service to be shut down in six months

Google is so certain that the Wallet platform is ready for the limelight that the company has announced the closure of its Checkout service. Google Checkout had been used in the past to help facilitate digital payments for online merchants. The service was moderately popular, but was unable to attract the same kind of support that PayPal’s own services had attracted over the years. In six months, Google’s Checkout service will be shut down, replaced entirely by the Wallet.

Play developers to transition to Wallet Merchant CenterGoogle Mobile Commerce

The transition will not only affect online merchants as many game developers also rely on the current Checkout system. Over the coming weeks, Google will be transitioning its Play developers to the Wallet Merchant Center, which will allow them to collect payments from consumers. Google believes that this will be a more intuitive system for the mobile games sector as the system itself is designed with mobile technology in mind.

Google Wallet continues to attract attention

Google aims to create a unified approach to the mobile commerce sector. While the Wallet platform received harsh criticism when it was initially launched, it has managed to attract a rather strong following. Consumers have praised the platform for the convenience it brings to the shopping experience.