Author: JT

Google aims to make mobile SEO mandatory

| June 18, 2013

Google to make major changes to mobile SEO

The world is growing increasingly mobile-centric and Google is more aware of this fact than most others. Google has high hopes for the mobile space, and not just because of its Android mobile operating system. The company has tied itself to the emerging mobile commerce field and has also been putting significantly more focus on mobile advertising. Google is keen to ensure that mobile consumers can experience digital content in the best way possible, so it has determined that all mobile sites will have to adhere to the company’s standards if they want to be seen on the search engine.

SEO continues love-hate relationship with Google

Search engine optimization has been a somewhat controversial topic for Google. On one hand, Google is unsupportive of so called SEO techniques because they are meant to circumvent the search engine’s algorithms. In the past, Google has suggested that SEO is little more than a way for poor content to find its way on the search engine. On the other hand, however, Google has been somewhat supportive of SEO practices in the mobile space. A SEO Melbourne expert has told us that the company now even offers best practice recommendations when it comes to mobile SEO.

Google aims to make mobile SEO mandatory

SEO recommendations will be mandatory in near future

The recommendations that Google offers will soon become mandatory as the company works to ensure that mobile content can become more accessible to the consumers it is designed for. This means that retailers and other businesses that have mobile sites will have to make significant changes to their websites in order to keep their spot on Google’s search engine index. New algorithms are being introduced to the search engine to ensure that mobile sites are actually able to be accessed through mobile devices. Sites that do not meet Google’s standards will not be listed in the search engine.

Google aims to create a better experience for all mobile consumers

This initiative is not directly tied to any of Google’s other ventures in the mobile space. The company has invested heavily in mobile commerce and other sectors, but has seen the problems that exist with websites and services that are not optimized for mobile use. These sites and services tend to provide consumers with a poor experience, which serves to determine whether or not they will participate in other mobile sectors, such as mobile commerce.

Apple takes a swing at mobile commerce

| June 15, 2013

Apple finally moves into the mobile commerce sector

Apple has been taking a slow and steady approach to the matter of mobile commerce. The company faced harsh criticism from consumers recently due to the fact that it did not include NFC technology in the iPhone 5. Moreover, the company refuses to support NFC technology in any significant fashion, which keeps most Apple devices away from the realm of mobile commerce. While third parties have brought mobile commerce to these devices, Apple itself remains cautious on how to approach the issue due to concerns regarding security.

iCloud Keychain revealed by Apple

Despite Apple’s caution, the company has released its first authentic mobile commerce platform, called the iCloud Keychain. The iCloud Keychain exists as a sort of mobile wallet, upon which consumers can store a variety of information, such as passwords and financial details. This information can then be used across several Apple devices to log into websites or make purchases online. The platform does not support NFC technology as it exists as an application rather than a physical device, but it will allow Apple consumers to participate in mobile commerce to some degree.

Apple takes swing at mobile commerceCompany’s worries over security continue

Apple’s caution regarding mobile commerce is due to the serious security concerns that the company has. Mobile commerce is not only popular with consumers; it is also very popular with hackers that are looking to exploit the financial information of consumers. Most mobile commerce platforms are based on NFC technology, which Apple believes to be insecure by nature. Because Apple has little trust in the security of NFC, the company has been working to find an adequate alternative to the technology while ensuring that the financial information of consumers is kept safe.

Apple remains cautious of mobile commerce

Apple has flaunted its ambitions in the mobile commerce realm in the past, but the company is in no rush to compete with others in this emerging field. Those that have rushed into the mobile commerce field have been met with several challenges that have proven very difficult to overcome. Apple is currently observing the sector to keep track of these challenges and finding solutions based on the examples provided by other companies.