Author: JT

The mobile phone giant is now offering an entirely new employment seeking experience in the U.K.

Nokia has just announced the launch of JobLens, an augmented reality job searching experience that is available in the United Kingdom to bring together businesses seeking talent and individuals seeking work.

The company is now enlisting young entrepreneurs in the U.K. to build new businesses.

The JobLens app was created for Windows Phone 8 and assists its users in searching for employment within their local area. The application applies augmented reality technology to help to point out exactly where the job is located with respect to a user’s current location. The app also uses AR tech to display information about the company that is currently hiring and that has posted the position.

The augmented reality application also uses social media marketing to help to boost its efficacy.

It works by tapping into the social networking profiles of the user. This can include Facebook, Twitter, LinkedIn, and Windows Live. This broadens the augmented reality experience by helping to point out the friends on their lists that may help them to make a connection with the hiringmanager at a company of interest.

Should the opportunity form in which the augmented reality app user is invited to apply for the job, then he or she will be able to submit his or her resume with the hiring company by way of their Microsoft SkyDrive account. If an interview result from the application, then the app can offer directions to the applicant so that he or she can arrive quickly and easily to the meeting.

At a London event last week, Nokia provided 30 entrepreneurs from the not for profit Entrepreneur First program with a detailed JobLens augmented reality app overview. They were also challenged to build their new businesses through the use of this tool.

The entrepreneur using the augmented reality app will also be heading to meet with people from the education and employment services as well as with the government. This will help him or her to be able to discover the hurdles that are being faced within certain constituencies and how the app may be helpful in allowing them to more effectively achieve their goals.

Mobile games could help find a cure for cancer

Mobile games are often seen as nothing more than entertainment, but they could have a much loftier purpose when organizations like Cancer Research UK get involved with them. Cancer Research UK has teamed with Guerilla Tea, a developer of mobile games and software, in order to create its first game. The game is meant to serve as a research platform that may help unveil new ways to treat and even cure cancer.

Cancer Research UK and Guerilla Tea take aim at cancer

Throughout the world, mobile games have been gaining momentum among consumers as a primary source of entertainment. The low cost and high availability of these games have made them extremely popular among those with smartphones and tablets. For most consumers, these games are only meant to provide entertainment, but Cancer Research UK believes that they could have a far more practical purpose without actually sacrificing any entertainment value. As such, the organization and Guerilla Tea have begun working on creating a game that aligns with this concept and provide consumers with an entertaining, yet purposeful, experience.

Gamers to discover genetic triggers of cancer

The game being developed aims to task players with accurately locating new genetic triggers of cancer. Exactly how this will be done has not yet been disclosed, but tracking down these genetic triggers could help Cancer Research UK researchers form a better understanding on various types of cancer. This understanding would eventually lead to better treatments and, in some cases, cures for certain types of the infamous disease.

Mobile games may be valuable research tool

Mobile games have proven to be engaging platforms to which consumers have devoted countless hours to. Using mobile games to find new treatments and cures for cancer may be a lofty goal, but Cancer Research UK believes that it is possible. There is no telling when the organization’s game will be released, but it is likely to be made available by the end of this year, if not sooner.