Author: JT

The two companies will be working together to be able to offer a purchasing service to its customers.

Pulse, a debit/ATM network, has now announced that it will be working with Paydiant, which is a cloud based mobile wallet provider that also offers redemption platforms, in order to be able to offer participants a mobile payments and commerce solution.

The Paydiant solution makes it possible for Pulse partners to rapidly deploy contactless transactions.

These partners include both merchants and financial institutions. Pulse is hoping that the new partnership will make it possible for those partners to rapidly and easily take on contactless mobile payments as well as cash access functionalities in order to appeal to consumers who are using their smartphones on a rapidly growing basis for a large number of their day to day activities.

The capabilities of these two companies could potentially produce a very powerful mobile payments solution.

The mobile payments wallet platform at Paydiant is software based and functions in both existing and the latest smartphones, which include both Android and iOS devices, in addition to with existing point of sale terminals that are already being used by merchants who are participating in the program. This means that there will not be any new hardware required, according to the Pulse news release.

Paydiant has explained that its new mobile payments solution provides two new capabilities that could make it possible to accelerate the use and the adoption of digital wallets via smartphones, while improving the efficiency of the transaction process and enhance the overall consumer experience within any ATM or retail point of sale environment where this service is accepted. Those two capabilities are: a software-only merchant acceptance interface and a white label digital wallet app.

The executive vice president of product management at Pulse, Judith McGuire, spoke of the mobile payments opportunity and partnership with Pulse by saying that “Paydiant’s platform enables us to offer both our financial institution participants and merchant partners their own branded mobile wallet.” She went on to add that “Paydiant’s unique approach is an important part of Pulse’s overall mobile services strategy.”

Facebook unveils new publishing service for mobile games

Facebook has taken a bold step and has launched its own publishing venture for mobile games. Facebook Mobile Games Publishing is designed to cater to small and medium-sized developers and will provide them with a platform to release and promote their games. Mobile games have become a very attractive sector of the game industry and embracing these games could be a very lucrative move for Facebook. The social network already boasts of a strong presence in the social gaming sector, wherein it has enjoyed a great deal of success over the past several years.

Small and medium-sized developers will have access to Facebook publishing

Through its new publishing platform, Facebook will be able to select game developers and offer a variety of publishing and promotional services. Facebook expects that the platform will attract high-quality mobile games to the social network, which will be used to engage millions of users around the world. Much of Facebook’s interest in mobile games has to do with advertising, as these games typically thrive through in-app marketing.

Social network will not fund the development of mobile games

Despite the name of the social network’s new venture, Facebook will not be fulfilling the traditional role of a publisher in the game industry. The social network will not be funding the development of mobile games and will only be promoting these games through various channels based on its marketing and analytic data. Developers will have access to this data, which Facebook will encourage them to use in order to develop mobile games that are attractive to specific demographics.

Publishing platform still in its pilot phase

Facebook is currently working with a small number of developers for the first stages of its publishing venture. Developers are free to sign up for Facebook Mobile Games Publishing, but the social network is not likely to expand its operations until later this year. There are many aspects of publishing and promotion that Facebook has yet to become comfortable with and the social network is keen to ensure that its latest mobile games venture goes off without a hitch.