Author: Amanda Giasson

An NFC market forecasts report for 2022 has been developed by ReportsnReports.

The online market research firm’s forecasts report explains how the NFC (near field communication) market, is presently experiencing speedy growth in all its areas and that its success is urged on by the ever expanding trend of mobile commerce.

The NFC technology industry is expanding worldwide.

According to the report, the suggested global NFC market is anticipated to reach US $16.25 billion by 2022, growing at 8.83 percent CAGR (compound annual growth rate). Furthermore, it is suggested that America has the greatest market potential for the near field communication ecosystem.

The report also said that NFC is a highly active market and has a lot of potential across many industry areas. NFC products have experienced consistent development right from the start. The use of the technology can lead to many cost-effective benefits, such as systems and products that have a longer lifespan and are more reliable.

Some of the top features of NFC technology that the report notes include:

• Better properties that make it capable of holding up against harsh environmental conditions.
• A high-rate of communication with other devices that are NFC enabled.
• A longer life, which makes it best suited for applications that involve ticketing, data sharing, booking and payments.

NFC technology is developing at a high rate and not just in the mobile commerce sector.

Near field communications is gaining ground in the overall market. One of the primary reasons for this is this tech requires less power compared to other forms of wireless technologies. Many products have commercialized the use of NFC, which typically functions in three modes: peer-to-peer, reader emulation, and card emulation. The technology also has the advantage of being compatible with contactless card infrastructure that already exists, which gives consumers the ability to use one device across more than one system.

The NFC market consists of three major areas that include products, geography, and applications and each of these areas has further sub divisions. For instance, the product category has been divided into tags, IC/chips, readers, covers, SIM cards, and micro SD cards. The geography area is split into Europe, Americas, ROW, and APAC. Finally, the application category is broken down into transportation, booking, data sharing, service, booking, payment, tag, and access control healthcare apps.

That being said, in terms of value, of all the different NFC divisions, payment applications have achieved the biggest market share for 2013, in which mobile commerce played a role.

A new report reveals that women play and spend more on mobile games than men.

A recent report from mobile advertising, analytics and monetization firm, Flurry, reveals that the mobile gaming scene is not dominated by the male mobile user population, as many would suspect due to the fact that males generally drive game revenue, but is actually a digital playground that is currently being conquered by female mobile consumers.

Women make over 30% more in-app game purchases than men.

Based on the data found in its report, Flurry discovered that based on a selection of mobile games that were available to 1.1 million devices on its platform, compared to men, women made 31% more in-app purchases. In addition, the study learned that women spend 35% more time engaged in gaming on their mobile devices and, on average, have a 42% greater retention over one week than their male counterparts.

Flurry commented that the “fact that females also outspend males in in-app purchases came as a surprise to us.” The mobile ad firm also noted that while its data was measured on a global basis, the numbers did not differ greatly when it came to the individual analysis of the US audience.

In general, certain types of mobile gaming appear to appeal to one gender over the other.

In its report, Flurry also analyzed 19 different iOS game categories and the amount of time mobile gamers spend in them. What was found was that, on the whole, men continue to spend more time playing games that fall into the strategy, sports, tower defense, action/RPG and card/battle game categories, compared to women.

That being said, what encouraged Flurry to conduct its report to find out precisely how in-app purchases are being influenced by a growing mobile gaming user base, is the success that game developer Glu Mobile is experiencing after the release of its “Kim Kardashian: Hollywood” game. According to a report from the New York Times, Glu Mobile has generated over $1 million in revenue just from the first five days after the game was released. Due to the fact that the game is free to play, money is coming from user’s making in-app purchases. One analyst even told the paper that on an annual basis, the game has the potential to produce $200 million in revenue.