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Mobile commerce is exploding in Australia

Denny | August 29, 2014

Report highlights the potential future of the mobile sector in Australia

InMobi has released a new report concerning mobile commerce activity in Australia. The report shows that many people are growing accustomed to the idea of paying for goods and services using their mobile devices. A growing number of people are using their smartphones and tablets to shop online and retailers are taking steps to begin accepting mobile payments in physical stores. In the coming years, Australia may become home to one of the most active mobile commerce markets in the world.

86% of consumers have plans to shop online from a mobile device in the next 12 months

According to the report from InMobi, almost 86% of Australian mobile consumers have plans to engage in some form of mobile commerce within the next 12 months. This is an 11% increase over the number of people that said they would participate in mobile commerce in 2013. Approximately 34% of consumers noted that mobile affected their purchasing decisions in a significant way. These people have been responding to mobile-centric initiatives and marketing more than others.

Mobile accounts for a large portion of overall media consumption among consumers

Australia - Mobile Commerce The report shows that the average consumer spends nearly 7 hours a day on media consumption, with mobile accounting for 23% of this consumption. Nearly 55% of mobile consumers throughout the country are now using their devices as their primary entertainment source, playing mobile games, interacting on social media platforms, and participating in other mobile-centric activities. The popularity of mobile technology has exposed these people to the idea of mobile commerce and many consumers have shown favor for it.

Security remains an issue that many people are concerned about in the mobile commerce space

Mobile commerce is still relatively new. As such, there are many risks and challenges that exist in this sector that have not yet been addressed. Security is the most serious problem facing mobile commerce currently. While several platforms have offered adequate security solutions to consumers, many more feature lackluster security that can place a consumer’s financial information at risk of exploitation.

Social commerce on the rise in China

Denny | August 27, 2014

Commerce is becoming more integrated with social media

Social commerce is a relatively new term being used in the Western world. It is not a term that is often used, even with regards to e-commerce, but the phenomenon behind this world is gaining power throughout the world. Social commerce refers to the use of social networks in the context of e-commerce transactions. In China, this has become a powerful force and the country’s social networking sites are beginning to evolve to become more mobile-centric and engage consumers in commerce.

Mobile commerce is changing the way people interact with businesses

Commerce is beginning to change due to the adoption of mobile technology. More consumers are using their smartphones and tablets to make their lives easier and more convenient. These devices are trafficking consumer information and have successfully changed the way people interact with one another and with businesses. As people become more aligned with mobile technology, businesses are taking steps to embrace mobile commerce. A growing number of these businesses are beginning to see that they can find success through leveraging social media to promote mobile shopping.

Tmall shows off the capabilities of its social commerce platform

Tmall, an online retailer similar to Amazon, is one recent example of a company embracing social commerce. The retailer has integrated a social media platform that is being used as a consumer-power review system. The platform allows users to rate products and companies based on various factors, such as the accuracy of a product description and the customer service being offered by a company. Products with high rating receive more promotion from Tmall through the social platform.

There is more spending power among active social media users in China than in the US

One of the reasons social commerce has become so powerful in China has to do with who actually uses social media platforms. In the U.S., the largest demographic of active Facebook users are those that have recently graduated college, whom tend to have very little spending power. In China, however, the majority of those that are active on social media sites have higher incomes and more spending power, making them an ideal demographic for social commerce.