Author: Denny

KISS teams with Aurasma to embrace augmented reality

| October 20, 2012

 

KISS uses augmented reality for new studio album

Legendary rock band KISS has teamed with Aurasma to bring their latest album Monster to live through augmented reality. The band’s 20th studio album will be its first to feature augmented reality and the content that will be contained within the album will be aimed at providing fans with an engaging experience. KISS fans will be able to see 3D animations developed by the band and Aurasma using their smart phones or other mobile devices.

Technology provides fans with digital content

Augmented reality often garners acclaim for its entertainment potential. The technology can turn nearly any static product into a highly interactive experience through the use of digital displays and dynamic content. Tech-savvy consumers have taken an acute liking to augmented reality and this has not gone unnoticed by KISS. Thus, the band teamed with Aurasma, a leading developer of augmented reality, to present fans with something new.

KISS far from pioneer of augmented reality

KISS suggests that Monster is the first rock album to make use of augmented reality, but this is not the case. Nearly three years ago, Portuguese band Blaster Mechanism released an album featuring augmented reality artwork called Mind At Large. Nonetheless, KAugmented Reality used by rock band KISSISS is eager to promote the augmented reality capabilities of its new album and encourage fans to access this content using the Auramsa mobile application, which is available for both iOS and Android platforms.

Band may use augmented reality again in the future

KISS is not the first in the music industry to use augmented reality and it will likely not be the last. The technology has managed to win favor with the music industry because of its potential in marketing and consumer engagement. Consumers have responded well to the augmented reality campaigns that they have been confronted with from the music industry, adding fuel to the proverbial fire. KISS currently has no further plans for augmented reality that it has announced, but if fans show enough support, the band may opt to make use of the technology again in the future.

Tanimura and Antle adopt QR codes

| October 15, 2012

Tanimura and Antle make use of QR codes on produce packaging

Tanimura and Antle, a grower and shipper of produce, has begun adding QR codes to several of its products in order to reach out to consumers. The company has introduced the codes on packages of its Artisan lettuce and Artisan romaine produce, allowing those with smart phones to access content associated with these items. QR codes have long since become an adequate medium for businesses to reach out to consumers and provide them with product information, special offers, or other kinds of content they might find interesting.

Codes lead to videos detailing growing process

The codes affixed to packages can be scanned using a smart phone or similar mobile device equipped with a QR code scanning application, most of which are free. These codes link to videos that detail the growing process of the product with which they are associated. Tanimura and Antle is keen to ensure that consumers know exactly where their produce is coming from and what goes into the growing of these foods. The videos also provide foodservice-specific preparation tips regarding the produce they cover.QR Code on Packaging for food

QR codes considered effective way to reach out to customers

Diana McClean, director of marketing for Tanimura and Antle, claims that QR codes are an effective way of reaching out to customers in real time. Because much of the produce grown by the company serves in the foodservice industry, Tanimura and Antle expects that the information regarding how its various products are grown will be well received, especially given the fact that the foodservice industry prides itself on freshness and quality.

QR codes again prove their ability to engage an audience

QR codes have become a staple in marketing and information distribution. The barcodes have proven to be popular with consumers, thereby becoming popular with businesses as well. Tanimura and Antle’s use of QR codes may not be innovative, but it does provide its customers with access to information that they have been demanding.