Zynga sees a future in mobile games
Zynga, the once-titan of social and mobile games, has been suffering from recent internal turmoil and consumer fallout. Last year, the company saw the exodus of several executives and the shockingly poor performance of its latest games. This poor performance came with feedback from consumers that suggested that the company was blatantly copying other popular games in order to attract more players. Zynga has survived several episodes of shedding employees over the past year and has managed to refocus itself on mobile games, hoping to reclaim its throne in the industry.
Tablets may be Zynga’s ideal platform
Zynga made its name with social games through its tight partnership with Facebook. In 2012, that partnership dissolved. Since then, Zynga has been working to take a new approach to its games in order to win favor with consumers once again. The company has set its sights on mobile games, noting the rising popularity of mobile devices and the willingness of mobile consumers to play such games. Zynga President Steve Chiang believes that tablets, in particular, is where Zynga will reclaim its success.
Tablets considered to be ultimate game platform for Steve Chiang
Zynga suggests that tablets are the ultimate game platform. Tablets are typically equipped with better hardware than smartphones, allowing for better performance in mobile games. Larger, more responsive screens also mean more detail in these games and better controls. Chiang suggests that FarmVille 2, the second rendition of the game that made Zynga a phenomenon, offers a better experience on a tablet device. The game, as well as other titles from Zynga, will make its way to tablet devices as Zynga focuses more on the mobile space.
Mobile games expected to become flagship brand for Zynga
Mobile games currently account for 30% of Zynga’s revenue. Much of the company’s resources are still devoted to social games, as many of its titles are still very popular on social networks like Facebook. By the end of 2013, however, mobile games are expected to become the prominent focus for the company and will begin to overshadow the social games that the developer has been created for several years.
BlackBerry expands its boundaries in mobile security
Mobile security continues to grow as a very serious issue facing consumers and businesses alike. As the world becomes increasingly reliant on mobile technology, protection against malicious parties is becoming a prominent focus of many producers of mobile devices. BlackBerry, formerly Research In Motion, is one of the companies that has been focusing more heavily on mobile security. BlackBerry has long been a provider of enterprise-level security solutions for its line of mobile devices, but now the company is beginning to expand its boundaries by making solutions available for other mobile platforms.
New solution aims to make mobile devices more secure
BlackBerry has unveiled its Secure Work Space, a new mobile security solution designed for platforms other than that developed by BlackBerry. The company recently celebrated the launch of its highly anticipated BlackBerry Z10, which has been well received by the company’s loyal enterprise clients. The security solution enables a higher degree of protection for enterprise and personal consumers. Unlike BlackBerry’s previous security solutions, however, Secure Work Space is not exclusive to the BlackBerry platform.
Secure Work Space available for Android and iOS
Secure Work Space is being made available to both the Android and iOS platforms. Both of these platforms are somewhat more popular among consumers than BlackBerry, but this has not deterred the company from providing mobile security solutions for its competitors. Because these platforms are beginning to account for the distribution of valuable data, such as financial information, the need for comprehensive security solutions is becoming more prolific. In making a cross-platform mobile security solution, BlackBerry believes that it can help people protect the information that is trafficked through their smartphones and tablets.
Mobile commerce highlights importance of mobile security
The Secure Work Space is expected to be made available by the end of June this year. One of the reasons mobile security has been becoming a more serious is because of mobile commerce. More people are becoming comfortable with the idea of using their mobile device to make payments, thus increasing the risk of financial information being targeted by malicious parties that would exploit such information.
