Author: Denny

Sales growth was considerable, according to the data that was released by the tech giant.

As per the data collected at the start of the week, American shoppers have now enjoyed the largest Cyber Monday mobile commerce experience in history, after having increased online sales by 20.6 percent over last year’s sales data.

This, according to the information that was issued by IBM in their cloud based analytics findings.

When it came to sales on the first business day of this week, Cyber Monday mobile commerce led the way, breaking the 17 percent mark of all online purchases. This is a tremendous 55.4 percent rise over the figure from last year. That day also represented the end of the largest five day online sales period in history for the United States. It included November 28 through December 2. When compared to 2012, it saw 16.5 percent more sales.

IBM feels that this is a continuing trend as people increasingly turn to Cyber Monday mobile commerce channels.

According to IBM Smarter Commerce strategy director, Jay Henderson, “We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season.” He pointed out that smartphones and tablets are becoming a favorite “shopping companion” for consumers, who use the devices for a range of different activities throughout the process that ends in a holiday purchase. This drove record sales over the channel, with a growth of 55 percent over last year.

As online sales continue to increase over a range of different channels, Chief Marketing Officers are finding that they are increasingly needing to turn their attention toward real time analytics from cloud based platforms such as IBM, in order to be able to better able to keep up with consumer trends and meet their expectations.

IBM has a considerable position in assisting marketing, e-commerce, customer service, and merchandising leaders, causing many of them to use the IBM Digital Analytics reports such as this one regarding Cyber Monday mobile commerce, in order to help them to develop their strategies and campaigns for coming days, weeks, and months.

This adds one more option to the limited number of cards that are currently available to use.

The joint venture Isis mobile wallet that was created through AT&T, T-Mobile, and Verizon has not been entirely popular among consumers, even after its nationwide launch in November, but the payments option is now working to overcome one of its primary barriers to adoption.

The system is now supporting American Express Serve to help to boost its cards.

One of the primary problems that consumers have had with the Isis mobile wallet is that it supported only two cards. Those are the Chase and American Express cards. This means that if a consumer wishes to try the service he or she must have one of those two cards. It won’t support regular debit cards, nor the two credit card giants, Visa and MasterCard, at the moment. This new addition could help to change that.

The latest change to the Isis mobile wallet could mean that more cards will be compatible, if indirectly.

With the support that the payments service will now have for American Express Serve, it will mean that there could be a roundabout way for consumers to be able to choose their favorite cards to pay for their purchases. The reason is that Serve acts as a kind of digital prepaid card that can be prepaid. This means that it can be loaded with funds from credit cards, debit cards, or a bank account. Once the funds have been added, it can be used in any location that already accepts American Express credit cards.

As Serve has already been doing a great deal better than the Isis mobile wallet, overall, particularly among business clients, it looks as though this could give the program a considerable shot in the arm in terms of its appeal to consumers and its compatibility with the types of cards that they already carry. It has also been considered to be quite helpful in terms of expense management, as it functions in the same way as cash instead of credit. It makes it easier for the user to be able to stick to a budget and pay attention to how much he or she is spending.