Author: Denny

Many are looking at the latest version of the operating system as an indicator that Google is serious about safe devices.

As the largest operating system in terms of the number of users, it means that Android mobile security can be one of the biggest challenges as it is one of the most obvious targets by cyber criminals as it provides the largest opportunity in terms of users.

The popularity of attacks and threats on this operating system has been compared to Windows for desktops.

Being the most popular means that Android mobile security needs to be exceptionally high in order to fend off threats. The latest version of the operating system, KitKat, has considerable increased its settings to keep its users safe from malware. Until now, one of the primary problems with the OS is that fragmentation in its ecosystem among the various manufacturers has complicated the standards that it is able to offer. Considering that 79 percent of threats for smartphones and tablets are aimed at Android users, this is a considerable issue.

The fragmentation means that Android mobile security could be different from one device to the next.

Therefore, the protection on a Samsung device may be quite different from what an LG phone user might have. Therefore, a vulnerability may be addressed on one device, but it doesn’t mean that all of the device versions will corrected. Google is not unaware of this issue and has decided that its latest release, the version 4.4 KitKat, would include a number of security features that are enterprise focused.

Although Android mobile security has been increasingly building a reputation for being less powerful than that available through the Apple iOS, Google is highly focused on changing that trend. Although the solution is far from perfect, considering the open source nature of the operating system, the additional options such as in the form of KNOX and SAFE are helping to boost the protection in the devices. At the same time that this effort has been made, Google has also been expanding the reach of the devices based on its operating system beyond traditional mobile markets and into gaming, as well.

As the environment continues to mature and grow it is pushing other techniques aside.

Recent analyses and reports are showing that social media marketing is not only greatly expanding in its use and effectiveness, but it appears to be achieving its goals at the expense of display advertising.

Using social networks is proving to be much more appealing to consumers who are growing weary of other ad forms.

Recent research by IZEA, a social sponsorship startup, has revealed that after having surveyed 10,000 brand marketers, social influencers, and social media consultants, approximately one in three marketers are equally weary of display ads as has been seen from the side of consumers. On the other hand, social media marketing appears to be continuing to expand and mature on every level.

The social media marketing study revealed that actions in this area are improving in every direction.

For example, the use of sponsored photos has increased to 33 percent in 2013 after having been only 24 percent at the same time last year. Moreover, 29 percent of marketers said that they had been using Pinterest’s sponsored pins opportunity, said the report.

IZEA also pointed out that when comparing the revenue generated by sponsored images with that of display ads, it is the sponsorships that bring in more money according to 55.7 percent of the participants in their study.

At the same time, though, the rise of promotions and advertising in social networks has led to a notably greater demand from influencers. In fact, these individuals who are highly connected should now increasingly expect to receive brand compensation for making mention of the products or services that they are selling, said the report. Twenty six percent of influencers have said that the amount of time that they spent in the maintenance of their social presence can now be compared to the hours that they would apply to full time employment.

Equally, though, social media marketing remains a confusing environment, as a considerable percentage of influencers have not yet completely mastered the best practices for compensation disclosure, as the FTC now requires that this must occur when a substantial reward is traded for the creation of content.