Author: Dan Gendro

Mobile commerce sees dramatic rise in South Korea

| February 13, 2013

Mobile Commerce South KoreaMobile commerce beginning to blend with social media

Mobile commerce has been booming in several markets around the world recently. Companies are beginning to see the major benefits of engaging mobile consumers and providing them with new ways to purchase products. South Korea has seen significant economic gain through the adoption of mobile commerce recently, especially as businesses throughout the country begin to blur the line between mobile commerce and social media. yStats, a market research and analysis firm, has released a new report concerning the growing trend of social commerce.

Report highlights mobile sales throughout 2012

According to the report, more than three quarters of the South Korean population made use of the Internet in 2012. The vast majority of these people went online to purchase products, as well as engage in social media. The report shows that in 2012, for the first time in the country’s history, more people accessed the Internet through their mobile devices than through traditional computers. Mobile sales in South Korea for the year reached over $10 billion, showing that mobile commerce has established a very strong presence within the country. yStats suggests that social commerce is becoming a very powerful trend in the South Korean market.

Social networks beginning to embrace mobile commerce

Mobile consumers are constantly engaged in social media sites like Facebook and Twitter. While these sites have typically shied away from any sort of commerce, they have been growing more interested in the prospects of mobile commerce in recent years. Facebook, for instance, has been experimenting with ways to allow users to purchase products through e-commerce platforms that can be accessed by a mobile device. Because consumers have a penchant for sharing their interests and connecting with businesses through social media, such services could be very lucrative for companies that have a strong interest in mobile commerce.

Security continues to be a significant issue for consumers

Social commerce is still in its infancy. There are many potential challenges that must be overcome before social networks can fully embrace mobile commerce on any level. One of the most daunting challenges that social media faces is security. Mobile commerce, as a whole, has been plagued by security issues that have caused many consumers to avoid using their mobile devices to purchase products. If social networks can find a way to secure the financial information of their users, mobile commerce may become much more common in the future.

New mobile commerce system born through partnership

| February 12, 2013

mobile commerce partnershipShopKeep teams with LevelUp to introduce for new approach on mobile commerce

ShopKeep, one of the fastest growing point of sale iOS platforms for small businesses, has announced its partnership with LevelUp, a leading customer loyalty and mobile commerce company. Together, the two parties will launch a new solution for retailers to process mobile payments and build loyalty among consumers. The new solution will cater to the demands coming from consumers concerning more robust options in the field of mobile commerce. ShopKeep expects that small businesses will find a great deal of success through a unified mobile commerce and loyalty point of sale platform.

ShopKeep aims to engage mobile consumers more effectively

ShopKeep has etched out a name for itself in the retail industry, as well as others, through the development of a point of sale system that makes use of Apple’s iPad. Businesses can use this system to serve customers in a variety of ways, using the iPad as a form of high-tech cash register. Teaming with LevelUp brings mobile commerce capabilities to ShopKeep’s already popular system, allowing businesses to accommodate a growing number of consumers that are showing interest in making purchases with their mobile devices.

Mobile commerce continues to grow in popularity

The advent of mobile technology has enabled consumers to experience the world in a different way. Mobile commerce is quickly becoming a major part of the mobile world, especially as more people acquire smart phones and tablet devices. Consumers are finding it easier to purchase products using their mobile devices rather than using traditional forms of currency. The retailer industry has taken notice of this trend and has been working to embrace mobile commerce more aggressively.

Simple mobile payments may be favorable for consumers

LevelUp believes that ShopKeep’s use of its mobile payment processing technology will make mobile commerce more alluring to both businesses and consumers. The technology will make it easier for companies using the ShopKeep system to accept mobile transactions while also providing consumers with a straightforward approach to the issue of mobile payments and giving them access to a variety of loyalty rewards.