Author: Dan Gendro

Mobile games prove lucrative for iDreamSky

| May 15, 2013

Lucrative Mobile GamesMobile games continue to prove financial attractive for game industry

Mobile games have been attracting a great deal of attention recently due to their lucrative nature. The opportunity to amass fortune has proven strong enough to attract hordes of developers to the mobile sector. While the game industry as a whole may be well attuned to the financial prospects that can be found in mobile games, most consumers are not aware of how much money these games actually produce. iDreamSky, a publisher of mobile games, may serve as an adequate example.

Publisher finds success in bringing western games to China

iDreamSky was founded four years ago just as mobile games began finding traction with consumers. The publisher started out small, but quickly grew to account for more than 200 employees as its growth was powered by some of the world’s most popular mobile games, such as Halfbrick’s Fruit Ninja and Imangi’s Temple Run. The publisher was able to bring these games from western markets and into China, where they found a great deal of success among Chinese consumers that had been very interested in mobile games.

Publisher grosses up to $7 million per month

The publisher’s focus on bringing western mobile games to China has served it well. China is a very competitive market when it comes to gaming and the mobile space. The country is home to thousands of independent Android app stores that are not associated with Google. There are also varying interests among the diverse consumer groups found throughout the country. This makes it difficult to make games appealing to a particular demographic, especially those that are played on mobile devices. iDreamSky has found a way to overcome this issue, however, and is estimated to gross as much as $7 million every month simply by bringing western games to China.

Western games may be more exotic for Chinese consumers

The publisher’s co-founder and executive vice president, Jeff Lyndon, claims that bringing western games to China has provided the market with something unique. Local developers tend to target a very specific demographic, a common practice that can often lead to games that are unappealing to those outside of that target audience. These games are typically associated with elements that are common throughout Chinese entertainment. Western mobile games, however, are not specifically designed with the Chinese market in mind, thus offer some sense of exoticism to gamers.

Mobile commerce aids UK retail growth in April

| May 13, 2013

Mobile Commerce Retail GrowthMobile commerce helps boost retail performance

E-commerce sales have grown in April in the United Kingdom this year. Much of this growth is being powered by mobile commerce, according to the British Retail Consortium, a trade association representing the UK retail industry. The association has released a new report concerning the growth of e-commerce, showing that mobile purchases are becoming increasingly popular throughout the country. April, in particular, showed strong growth in the mobile commerce sector.

Report highlights retail growth

According to the report, online sales for April rose by 8.3%. This is lower than the 9% growth that had been reported in online sales in April 2012, but this increase still represents promising progress. The report shows that mobile commerce made up a prominent portion of online sales. The British Retail Consortium suggests that as many as one in five retailers claim that much of their sales are coming from those using mobile devices.

Mobile commerce becoming more popular with consumers

Mobile commerce has become much more than a simple trend in the UK retail industry. Consumers are beginning to favor their mobile devices when it comes to shopping; using their smartphones and tablets to shop for and purchase products they are interested in. The retail industry has yet to embrace mobile commerce entirely, but many companies have been making an effort to become more accommodating to consumers that are interested in mobile commerce.

Easter helps draw attention to mobile commerce services

The report from the British Retail Consortium shows that growth in the retail sector is strongest in health and beauty lines, as well as clothing and home accessories. Growth in mobile commerce during April was aided somewhat by the Easter holiday, during which many retailers launched new initiatives to engage mobile consumers. Some of these initiatives proved more successful than others, providing retailers with a better insight into the workings of mobile commerce.