Author: Dan Gendro

Pinterest sets strong example in social commerce

| June 3, 2013

Social commerce growing more popular in the digital world

Mobile commerce has become a well documented trend around the world. Many people know and understand what mobile commerce is about, even if many people have yet to participate in this emerging field. A relatively unknown facet of this sector, however, is beginning to attract more attention, largely due to its connection to social networking. So called social commerce is quickly becoming a powerful trend in the digital world, heavily supported by the strong growth that social networks like Pinterest have seen in recent years.

Report suggests that Pinterest is a powerful social commerce platform

Pinterest is one of the fastest growing social networks in the world today. The social network has successfully attracted millions of users from around the world, most of whom use the platform regularly. Pinterest is not only growing as a social network, of course, as it is also quickly establishing itself as the leading platform for social commerce. A recent report from Monetate suggests that Pinterest is responsible for directing a massive amount of online traffic to e-commerce sites throughout the first quarter of this year and during the holiday season of 2012.

Pinterest Social CommerceSocial network directs consumers to e-commerce sites

The report shows that Pinterest holds the highest average order value among other social networks concerning social media referrers. This translates into revenue generated for the social network for all the traffic it directs to e-commerce sites. While Pinterest has shown itself to be a powerful social commerce platform, the report notes that the social network can improve its approach to the matter in order to generate more revenue from this space. A stronger focus on mobile commerce may serve well in this endeavor.

Social networks could aid growth of mobile commerce

Social networking sites have been a strong boon for the mobile commerce field. These sites are already heavily trafficked by consumers that use their mobile devices for just about everything. Sites that can successfully direct this traffic to e-commerce sites are helping spread the reach of mobile commerce services and making consumers more comfortable with the concept of mobile payments.

UK consumers show favor for mobile payments

| June 1, 2013

VocaLink study sheds light on consumer interests in mobile payments

VocaLink, an international payments firm, has released a new study that aims to provide insight on what consumers want to see in the realm of mobile payments. The study focuses primarily on consumers in the United Kingdom and aims to shed light on their behavior and what they want to see emerge from the mobile commerce field. According to the study, many consumers are eager for banking and mobile payments services, but many of these consumers are already making use of these services in many parts of the country.

Study shows many smartphone owners are participating in mobile commerce

According to the study, approximately 60% of UK consumers own a smartphone and are making use of various mobile payments services. Adoption of mobile commerce is most prolific among the youngest generation of consumers, largely due to the fact that these consumers have grown up steeped in technology. Older consumers are interested in mobile payments as well, but have shown more interest in other convenient services that the mobile space has to offer, such as those found in the realm of banking.

Mobile Payments UK ConsumersUK mobile payments are mostly money transfers between friends and family

Mobile payments are becoming more common throughout the United Kingdom, but the study shows that many of these payments are not actually made to purchase products from companies. According to the survey, many mobile transactions are made between consumers and their friends or family members. The study shows that consumers are also using their mobile devices to pay for parking access, while approximately 3% of consumers are using their devices to purchase groceries and other products.

Banks could play vital role in growth of mobile commerce

The study suggests that the United Kingdom’s banks and other financial service firms hold a great deal of sway in the realm of mobile commerce. Not only do banks manage the various aspects of commerce throughout the country, they also have the ability to enable mobile payments services. The study shows that 60% of consumers that have participated in mobile commerce claim they would be more inclined to make mobile payments if such services were supported by their chosen banks.