Author: Dan Gendro

Mobile apps testing company re-launches under new name

uTest is back but has changed its name to Applause.

The software testing company recently updated and in addition to announcing its name change from uTest to Applause, the company also revealed that it has acquired the German company Testhub, which specializes in crowd-testing and gives Applause the ability to make the most of real-world testing of desktop, web and mobile apps.

Applause and Testhub have a collective total of seven years experience in crowd-testing.

Furthermore, they have worldwide access (including 200 countries and territories) to more than 140,000 testers, combined. This will help Applause’s goal to provide companies with mobile tools and analytics to help them achieve “360° app quality”.

Both firms have produced more than one million test reports and have done business with thousands of companies, including big names like Amazon, Netflix, Google and USA Today. Over the course of six years, Applause has raised $80 million in funds by itself and has expanded its business across Europe and North America. Testhub will become Applause EU and will be the company’s base of operations in Europe.

In-the-wild testing for mobile apps and desktop and web applications will enable developers to test their apps in real-life scenarios.

Applause’s real-world testing services allow their clients to test their products beyond a lab. They can conduct testing on localization, usability of software, as well as conduct security and load checks for customer privacy.Mobile Apps testing

Moreover, they provide their clients with a mobile SDK that will report bugs and crashes, as well as collect valuable feedback from Android, iOS and Windows Phone app users. Additionally, developers can monitor their mobile applications throughout all of the chief app stores by using the company’s Mobile Analytics dashboard, which gives a full view of their app’s progress starting at the development stage.

According to Applause CEO Doron Reuveni, “Modern app quality is no longer just a developer or QA problem; it’s a CIO problem, a marketing problem, a sales problem and a CEO problem. As Applause, we bring together a range for testing services and app quality tools to enable companies to achieve this.”

Developers of mobile apps can select the Applause products and services they need, allowing them to customize their experience instead of having to buy what they do not require.

Mobile trends are moving rapidly upward, says the IDC

The International Data Corporation has released its quarterly report showing massive market growth.

A new report has recently been released by the International Data Corporation (IDC), in which a new analysis of mobile trends has been conducted and has shown that the start of 2014 experienced an anticipated post-holiday reduction in shipment volumes, but still managed to experience a first quarter year over year increase.

The data within the IDC Worldwide Quarterly Mobile Phone Tracker revealed considerable insight.

It looked into a series of mobile trends and showed that there were a total of 281.5 million smartphones that were shipped by vendors, worldwide, within the first quarter. This was a 28.6 percent increase over the first quarter of last year, in which 218.8 million units were shipped. The report also went on to compare the actual results with the forecasts that had been made within the IDC’s previous mobile market reports.

It showed that the actual mobile trends are stronger than what the IDC had previously anticipated.

The performance of in the first quarter actually beat the IDC’s forecasted shipment of 267.2 million units within the quarter. This was a miss of 5.3 percent. Within the overall cell phone marketplace – which includes smartphones, feature phones, and other similar handheld mobile communication devices – vendors shipped 448.6 million units, worldwide.Mobile Trends - Report shows growth

This was an increase of 3.9 percent from the first quarter of 2013 results, which were 431.8 million units. At the same time, this was a drop from the previous quarter, as Q4 in 2013 shipped 9 percent more at 492.8 million units. The number of units sold in the first quarter of this year was lower than what the IDC had forecasted. They thought that the figure would be 0.6 percent higher, at 451.3 million units.

Of all of the cell phones that were sold in the first quarter of 2014, smartphones made up 62.7 percent. This is a tremendous rise from the same quarter the year before, when they represented just over half, at 50.7 percent. Clearly, these mobile trends indicate that smartphones are gaining greater penetration and that their popularity continues to soar on a global scale.