Author: BWild

Google Wallet set to go physical

| November 6, 2012

 

Google WalletGoogle Wallet may soon take the form of a card

By now, consumers that are interested in mobile commerce are likely to have heard of Google Wallet. This mobile payment platform can transform smart phones and tablets into platforms that allow consumers to make purchases of goods and services using digital information rather than physical currency. Despite a relatively rough launch last year, the Google Wallet has become a leading mobile commerce platform, successfully exposing a wide range of consumers to the concept of mobile payments.

Google Wallet Card could help expand the accessibility of mobile commerce

Google may now be gearing up for the launch of a physical version of the Google Wallet. The Google Wallet Card, as it is being called by Android Police, a technology web site, has caught some screenshots of Google’s plans and how a physical card may be the next step in the continued evolution of the Google Wallet. The new system will provide consumers with a card, much like the traditional credit cards that are widely used today. This card will be linked to a Google Wallet account and make use of the financial information associated with that account.

Consumers without NFC-enabled devices left out of mobile commerce loop

Through this initiative, Google aims to make mobile commerce more accessible to a wide range of consumers. Currently, mobile commerce is largely reserved to those with NFC-enabled mobile devices. Those without such a device are unable to participate in mobile payments simply because their devices cannot interface with the technology used in mobile commerce. The Google Wallet Card will solve this problem by giving consumers another option to engage in mobile payments.

Still a long way to go before mobile commerce becomes mainstream

The Google Wallet Card will be accepted anywhere major credits card are accepted. Google has invested heavily in mobile commerce thus far and is keen to ensure most consumers have the ability to engage in mobile payments. The Google Wallet Card is one step closer to realizing this plan, but Google will have to continue its work in order to get people interested in making payments using their smart phones and other mobile devices.

HID Global introduces new cloud-based security service

| November 3, 2012

 

VaultSecure Mobile Security Hid GlobalHID Global aims to make NFC technology more secure through new service

HID Global, a leading manufacturer of secure identity solutions, has announced the launch of a new cloud-based platform that will add more security to NFC tags and other services based on the technology. HID Global believes that the new security platform will eliminate some of the risks inherent in using NFC technology and make it more attractive for companies interested in things like mobile commerce and marketing. It will also provide another layer of security for the transfer of digital information, such as documents and other important data.

NFC receives criticism for lackluster security

NFC technology is popular in both mobile commerce and mobile marketing because of its ability to engage consumers in a dynamic way. In commerce, NFC serves as a platform for transactions being made through a mobile device, such as a smart phone. The technology is capable of turning these devices into mobile payments platforms. Despite the popularity of NFC technology, it has managed to attract criticism for its lackluster security features. Because the technology is beginning to play a bigger role in society, HID Global is looking to help solve some of the security problems inherent with NFC technology.

New services provides authentication and identity certification to NFC tags

The new service from HID Global will help ensure that NFC tags are safe and free of exploitation. This will be done through the attribution of an authentication transaction environment. This allows for the system to distribute and maintain identity certificates for the NFC tags it accounts for, thus ensuring the integrity of these tags. HID Global will be able to determine whether or not the tags associated with the system have been compromised and determine how they were exploited.

Security continues to be a major concern in mobile commerce

NFC technology has garnered a great deal of attention for its abilities to engage consumers in a new way. The adoption of the technology has, however, been impeded by security concerns. In mobile commerce, a shortfall in the security of NFC technology could mean that a consumer’s financial information could be at risk of theft and exploitation. These concerns have served to slow the progress of the mobile commerce industry significantly.