Author: BWild

The company is hoping it will be the shopping cart of choice for completing sales on behalf of retailers.

PopSugar Inc. is now setting its sights on the creation of a form of universal mobile commerce shopping cart that would make it possible for consumers to make their purchases of fashion products through any retailer, all in one digital basket.

The focus on the company’s content has been greatly aimed toward the female market.

As of yet, PopSugar has managed to generate considerable affiliate marketing revenues by way of its ShopStyle business, which provides women with a specialized mobile commerce shopping engine through which they can purchase clothing and accessory products. PopSugar acquired that product in 2007 and managed to drive revenues topping $1 billion for its retail partners in 2015. This, according to the data shared by the founder and CEO of the company, Brian Sugar.

As of April, the mobile commerce experience through PopSugar’s ShopStyle will undergo a major change.

Currently, shoppers use it to find what they want, at which point they are redirected to the retailer websites in order to complete their purchases. After April, users of the m-commerce platform will be able to complete a profile, including their payment information, so they can make purchases all in one place, even when their orders are from any number of dozens of different participating fashion retailers. These will all occur by way of the mobile app and website from ShopStyle.

This move is helped to transform the mobile shopping experience it provides from directing people to the right places, to become an actual marketplace-like location where they can conduct all their transactions without ever having to leave. In order to make this process even easier, PopSugar acquired Cosmic Cart, a mobile shopping technology business. That purchase was made in November 2015.

The current commission that PopSugar gains from every purchase made after a customer has travelled through their mobile commerce experience in order to buy something on a retail site is around 15 percent. It appears as though that agreement will be remaining the same when the new version of ShopStyle is launched, in April.

Last year, India had already managed to produce an estimated 100 million of the devices.

India has started to define itself as a worldwide hub for the production of mobile phones and, as such, it is now lining itself up to reach the tremendous milestone of 500 million units within the next two years.

The Department of Telecom (DoT) announced that this growth is spiking due to very specific reasons.

A statement from the DoT said that the production of mobile phones has been able to grow at this considerable rate due to a solid incentive policy as well as having quality talent readily available. J.S. Deepak, the Telecom Secretary, explained that “The number of phones being manufactured was 10 million sometime back (now it has increased) to 100 million. The time has come when we will reach 500 million, may be in 2 years.”

Deepak pointed out that a differential tariff was assisting domestic manufacturers in the mobile phones market.

That said, while speaking on ART (Adjudication, Regulation, Telecommunication) of Convergence at a TDSAT seminar, he also shared that the differential tariff was also helpful to areas other than mobile technology, such as in consumer electronics, medical electronics, in addition to broadband set-up boxes and equipment.

Deepak added that with the incentive policies and the strong talent base, the country has started to define itself in the worldwide market for the manufacture of mobile devices, particularly in the area of lower-end cell phones.

This is one of several efforts being made by the Indian government in the hope of decreasing electronic product imports in order to be able to meet domestic market product requirements by creating its own solid structure of production.

In response to this move in India, a number of different large electronic device makers have started to step into the country. Among those companies have included Lenovo, Micromax, Gionee, Lava, Xiaomi, and OnePlus. This has allowed India to define itself among the most rapidly growing mobile phone markets on the planet. It is not surprising that this is presenting a considerable appeal to device makers from the rest of the globe.