Author: BWild

Urban Airship announces acquisition of Tello

| December 7, 2012

 

Urban Airship acquires Tello to expand mobile commerce and other services

Urban Airship, a mobile technologMobile Commerce - Urban Airship Acquires Telloy company based in the U.S., has announced its acquisition of Tello, a mobile application developer that aims to bring simplicity to the current generation of mobile technologies. Tello launched in September of this year but already accounts for thousands of customers, including famous sports teams and telecommunications companies. Tello has a strong focus on Apple’s Passbook service, which is a pseudo-mobile commerce platform that allows consumers to store digital coupons, tickets, and other such content in their mobile device.

Passbook continues receiving interest from Urban Airship and Tello

Passbook is something that Urban Airship has shown a great deal of interest in recently. Through its acquisition of Tello, the company believes that it will be able to broaden its reach to consumers, as they will not be required to download an application in order to access services Urban Airship and Tello offer through Passbook. Currently, much of the company’s interest in Passbook concerns the marketing sector. Urban Airship believes that Passbook could be a strong platform for marketers that are looking to engage mobile consumers.

Apple attempts to placate mobile commerce demands with Passbook

Apple has shown some interest in mobile commerce, but chose not to include NFC technology in the latest rendition of its popular iPhone platform. This decision was harshly criticized by Apple fans that have been demanding mobile commerce capabilities. Passbook was developed as a way to address these demands and is meant to serve as a digital wallet that can store a wide range of information and content for users. Though Passbook cannot facilitate mobile payments by itself, it can be used as an effective tool for the other aspects of mobile commerce.

Push notifications could be a boon for app developers

Urban Airship currently powers the push notifications in many of the world’s most popular mobile applications. These notifications allow businesses to send messages directly to consumers who have their application in stalled on their smart phone or tablet device. According to Urban Airship, applications that make use of push notifications experience a 400% increase in consumer engagement.

CorFire seeks to establish foothold in European market

| December 5, 2012

 

CorFire to open new office in London

CorFire, the U.S.-based mCorFire Mobile Commerceobile commerce arm of SK C&C USA, has opened a new office in London, England, this week. The moves comes as the company looks to secure a stronger foothold in the European mobile commerce sector. More European countries are showing high levels of interest in mobile commerce and CorFire is eager to take advantage of that by showing a strong presence in the market. CorFire is backed by its parent company’s extensive experience in equipping merchants and consumers with mobile transaction capabilities and is expected to establish a powerful presence in the market with relative ease.

Mobile commerce gains momentum on heels of Thanksgiving weekend

Mobile commerce has received a swell of momentum on the heels of the Thanksgiving holiday shopping weekend in the U.S. Over the Thanksgiving weekend, consumers throughout the country made purchase using their mobile device, providing that mobile commerce was more than just a simple fad. Indeed, mobile commerce helped influence billions of dollars worth of sales during the Thanksgiving weekend, a fact that the retail industry has taken intense interest in. With mobile commerce beginning to receive much more support, the time may be right for companies like CorFire to begin expanding.

CorFire offers services to wide range of consumers

CorFire offers mobile commerce services to consumers on both iOS and Android platforms. Consumers can use the platform to make purchases for products they find online or in physical stores. CorFire can also be used to make payments for basic services, such as public transportation, which is a popular use of mobile commerce platforms in South Korea. CorFire predicts that mobile commerce is poised for major growth in the European market and is working to position itself to take advantage of that growth.

CorFire may compete with Google and other large players

As more European consumers get their hands on smart phones and tablets, the demand for mobile commerce services is rising. Companies like CorFire are eager to meet this demand, but will have to compete with giants like Google who have invested heavily in the mobile commerce space. CorFire has shown that it can provide consumers with convenient services, but only time will tell if it will succeed in establishing a strong foothold in the European market.