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Mobile commerce beginning to transform UK business

BWild | February 4, 2013

UK continues to see major shift through mobile commerce

Mobile commerce is beginning to have a major impact on the United Kingdom business sector. Over the past year, mobile commerce has become a very prominent trend, with many consumers clamoring for the change to purchase products using their mobile devices rather than traditional means. Sage Pay, a provider of mobile commerce services, has released its third annual e-Business Report concerning United Kingdom businesses and their adoption of mobile commerce. The report shows that these businesses are beginning to consider mobile consumers as a very important demographic that cannot be ignored.

Report shows that businesses are beginning to focus on their e-commerce websites

The report surveyed some 1,500 online businesses throughout the United Kingdom. According to the report, less than a quarter of these businesses are developing their own mobile application, opting instead to focus on e-commerce websites. Approximately 73% are working to make their websites more accommodating of mobile commerce. These businesses are pushing to see higher levels of mobile traffic to their sites and provide consumers with more decisions during their shopping experience.

Mobile sales making up sizeable portion of activity

Those businesses that have dedicated applications catering to mobile consumers are seeing as much as 19% of their sales come from mobile devices. Sage Pay suggests that this is a sign that the mobile commerce market in the UK is beginning to expand. Consumers are feeling more comfortable engaging in mobile commerce as services become more secure and widely available. Many businesses have begun adopting mobile marketing campaigns that promote their commerce services, thus drawing even more attention to their mobile commerce endeavors.

Businesses becoming more accommodating of mobile consumers

As the UK continues to embrace mobile commerce, the business world is beginning to transform. Companies are beginning to take mobile consumers more seriously, adopting services that are align better with the demands of these consumers. They are also beginning to improve their mobile security measures in order to grow consumer confidence in mobile commerce. As mobile technology continues to grow in popularity, businesses have also begun adopting social media marketing as a powerful tool to get the attention of mobile consumers.

Mobile gaming may benefit from 4G network growth

BWild | February 1, 2013

Vodafone predicts benefits for mobile gaming to come from 4G expansion

Vodafone, a British multi-national telecommunications company, recently rolled out a new 4G network in Germany, where mobile consumers in rural areas can now enjoy access to a high-speed Internet connection. The company is in the process of expanding this network to include urban areas throughout the country. Beyond Germany, 4G is becoming a staple of the mobile space, with many consumers throughout the world enjoying the speeds that 4G networks provide. Vodafone, along with other companies, believe that 4G may spark further growth in the mobile sector, especially where applications and mobile gaming is concerned.

4G connections becoming more common

Millions of smart phone and tablet users now have access to 4G networks, with many more receiving access to these networks on a seemingly daily basis. A 4G connection is comparable to a high-speed broadband connection for a home, giving mobile consumers access to connection speeds that have long been reserved to PCs and similar, stationary products. Vodafone believes that 4G will change the way mobile consumers make use of the Internet, providing them with access to high-definition content and enabling them to upload their own content to the Internet at faster speeds. Mobile Gaming Vodafone

Mobile gaming may become more social thanks to 4G

Mobile gaming is likely to benefit from the growth of 4G networks, especially in the social space. Social games, and mobile games in general, often require some connection to the Internet in order for gamers to experience the game’s full features. A faster Internet connection means that gamers can enjoy these features more fluidly, but it also means that they could have access to more complex games that require a very strong network connection.

Mobile consumers likely to enjoy 4G connectivity

Developers are beginning to produce mobile games that are breaching the capabilities of current mobile technology, hoping to gain a head start on the next generation of smart phones and tablets. These games will require better hardware for mobile devices, but also a fast Internet connection to facilitate their various multi-player elements. Vodafone believes that the growth of 4G networks around the world can only lead to benefits for the mobile space and everyone with advanced mobile devices.