Author: BWild

Mobile commerce market in India to see strong growth

| February 20, 2013

Mobile Commerce India GrowthReport highlights the growth of India’s mobile commerce sector

TechNavio, a leading market analysis firm, has released a new report concerning the growth of mobile commerce in India. Consumers throughout the country have been showing strong interest in mobile commerce, especially as smart phone and tablet ownership rises. As mobile devices become more prolific, consumers are discovering services that had, in the past, been non-existent. The firm’s Mobile Commerce Market in India 2012-2016 highlights some of the trends that are emerging in India and forecasts the future for the country’s mobile commerce market.

Growth powered through mobile device proliferation

According to the report, India’s mobile commerce market is slated for a compound annual growth rate of 71% between 2012 and 2016. One of the major factors contributing to this growth is t he increasing number of mobile devices being made available throughout the country. More powerful smart phones and tablets, as well as expanding access to mobile Internet, has enabled more people to discover new forms of commerce.

Security continues to be a major threat

The report notes that the mobile commerce market has also been receiving significant government support. This is primarily due to concerns regarding mobile security. Because mobile devices handle a high volume of personal information, including a consumer’s financial details where mobile commerce is concerned, the risk of cyber crime is relatively high. Hackers can steal and exploit a consumer’s financial information if there are not adequate security measures in place. The Indian government is keen to ensure that such sensitive information is as protected as possible.

Businesses expected to see challenges within India’s market

While the mobile commerce market in India is poised to see major growth in the coming years, companies and financial services institutions interested in the mobile space will likely be faced with many challenges. Currently, the most significant challenge that exists in the mobile commerce world is security, but promoting the adoption of and participation in mobile commerce among consumers is also likely to prove challenging.

Partnership expands mobile commerce in Europe

| February 18, 2013

Mobile Commerce EuropePayair teams with Nordisk to progress mobile commerce

Payair, a leading mobile commerce platform, has announced its partnership with Nordisk, a supplier of e-commerce services for small and medium-sized businesses. Together, the two companies will work to introduce new mobile commerce services for consumers throughout Europe. Several European markets have shown a great deal of interest in mobile commerce and demand for new services has been on the rise for some time. Payair and Nordisk are eager to meet this demand with the services they can provide.

Nordisk to make use of Payair commerce systems

Per the partnership, Nordisk will integrate Payair’s mobile commerce systems into its existing e-commerce platform. This will allow new and current Nordisk customers to facilitate mobile payments in their online stores. This is something businesses throughout Europe have been calling for in recent months. These companies, especially those with a strong online presence, have been working on ways to engage mobile consumers. Without comprehensive mobile commerce services, many of these businesses have missed significant opportunities.

New opportunities opening up for Payair

Partnering with Nordisk will give Payair a broader reach in the European market. The company will be able to establish strong relationships with European businesses that have shown strong interest in mobile commerce. New opportunities will likely emerge for Payair throughout Europe, especially as more consumers become interested in mobile payments and get more experiences with the services that the company and its new partner offer.

Security stymies growth of mobile commerce outside of Europe

Europe has seen strong growth in mobile commerce in recent years. Many consumers have shown willingness to pay for products using nothing but t heir smart phones and tablets. In other parts of the world, consumers have been less eager to participate in mobile commerce. This is largely due to concerns regarding security. Mobile devices are popular targets among thieves and financial information can be exploited relatively easily for anyone familiar with how mobile commerce works.