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Mobile commerce reaching new heights in India

BWild | March 13, 2013

India quickly becoming a hub for mobile commerce

Mobile commerce is on the rise in India. Online retail giant HomeShop18 is predicting a promising future for mobile commerce throughout India as more consumers get their hands on new smartphones and tablets. These consumers are becoming more comfortable with the idea of making purchases online, and mobile devices are becoming the ideal platform to do this. HomeShop18 anticipates that mobile commerce will contribute to more than 25% of all online shopping traffic by 2015.

Mobile device penetration growing rapidly

India is home to a massive population. Currently, approximately 70 million smartphone and tablet owners call India home, and many of these consumers enjoy shopping online. HomeShop18 expects that the number of mobile consumers will continue to grow well into the future. According to a recent report from the Internet and Mobile Association of India, more than 165 million people are expected to access the Internet through a mobile device by 2014.

Investors show strong support for mobile payments

Mobile commerce analysts in India suggest that several e-commerce companies in India have raised over $500 million in 2012 in order to make their mobile commerce services more robust. Moreover, e-commerce investments in 2012 grew to $14 billion, up from the $6.3 billion they were in 2011, showing that investors have a strong interest in the mobile commerce initiatives that many online businesses are adopting.

HomeShop18 may establish dominance in Indian mobile commerce

HomeShop18 currently boasts of two mobile applications that can be used for mobile commerce. The retailer has plans to bolster its mobile commerce services in order to appeal to a wider range of consumers in the future. Tapping into these consumers can often be a difficult task, but many Indian consumers have shown an aggressive enthusiasm for participating in mobile commerce and online shopping from the mobile device. If HomeShop18 can beat out the competition it has in the mobile commerce scene, it may become India’s leading mobile shopping platform in the near future.

Tablets favored for mobile commerce over smartphones

BWild | March 11, 2013

Tablets win out in the realm of mobile commerce

Mobile commerce has been growing at a rapid pace around the world. Several industries, including the retail sector, has shown a strong interest in the adoption of mobile commerce because of the opportunities it represents. Most of these industries are focusing their efforts on catering to smartphone users, who are believed to account for the vast majority of the mobile population. While this may be true, smartphone users do not account for the majority of mobile commerce activity.

Adobe research shows that web traffic primarily comes from tablet devices

According to research from Adobe, websites around the world are seeing more traffic from tablets than from smartphones. Adobe researchers tracked more than 100 billion visits to 1,000 of the world’s most popular websites, many of which included e-commerce platforms like Amazon and eBay, and found that most of this traffic was coming from tablets. Tablets are particular prolific in the United Kingdom, where consumers are more likely to surf the web and even pay their bills online using a tablet device.

Tablets considered more convenient for consumers

Researchers suggest that smartphones are more appealing to consumers when it comes to mobile applications and games. Tablets, however, are more convenient when it comes to actually browsing the Internet. Moreover, tablets can take advantage of conventional website design rather than being forced to access mobile-friendly versions of popular websites. This is a benefit for some in the mobile commerce sector as they do not need to design services that are designed solely for smartphones.

Mobile commerce may cater to tablet users in the future

Adobe research shows that consumers are more likely to spend more time on a website using their tablet than a smartphone. Smartphones are favored for short, quick visits to websites, whereas tablets are more accommodating to those that enjoy a longer experience. Mobile commerce may be moving into a realm where tablets are winning out over smartphones. Adobe expects that mobile commerce among tablets will continue to grow in the coming years.