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Tapjoy looks to capitalize on mobile games in Australia

BWild | March 25, 2013

Tapjoy looks to enter into Australian mobile games market

Tapjoy, a mobile games platform based in San Francisco, California, is looking to expand its boundaries. The platform is well known in the game industry as the producer of popular social applications and helping mobile games find monetization schemes that are right for them. While the mobile games market in the U.S. has been flourishing, Tapjoy believes that is more promise in other markets. Therefore, the firm has set its sights on Australia.

Australia game industry continues to attract international attention

Mobile games in Australia are very popular, just as they are in other parts of the world. Australia is home to some of the most ambitious game developers in the world, many of whom are focused solely on mobile games. The country is beginning to attract a great deal of interest from developers in other parts of the world as well, largely due to the support that the Australian game industry has been receiving from the government.

Australia Fund initiative launched by Tapjoy

Tapjoy has launched a new initiative, called the Australia Fund, in order to break into the industry. Through this initiative, the firm will offer development, marketing, and distribution support for developers focused on the iOS and Android platforms. The firm believes that the development community in Australia is the fastest growing in the world, offering significant opportunities in the mobile games sector that simply do not exist elsewhere. Tapjoy is not the only firm that believes this, of course, as several other firms have begun trying to enter into the country’s market.

Government shows strong support for game industry

The Australian government has high hopes for the country’s game industry and has pumped more than $20 million in funding into the industry itself. These funds have gone to many mobile games developers in order to assist in the development process. Consumers have shown a great deal of support for mobile games as well, with many willing to participate in in-app advertisements and purchases that account for the majority of revenue generated through mobile games.

Mobile games may be a powerful educational tool

BWild | March 23, 2013

Mobile games have their use in education

Mobile games are all about entertainment, but that does not mean that players cannot learn something from them. Educational games for mobile devices are becoming more common throughout the mobile space. These titles leverage the entertaining aspects of gaming to make education more engaging for consumers. In the U.S., these games are typically released by organizations like NASA, which has several mobile games to its name. This week, the Centers for Disease Control and Prevention (CDC), launched its own game in order to promote learning.

CDC launches new disease-fighting game

The CDC has released a game specifically for the iPad called “Solve the Outbreak.” The game tasks the player with investigating the outbreak of a disease that could potentially threaten the world. In the game, the player adopts the role of a CDC investigator and will conduct tasks that are based on what actual CDC disease investors do in the field. The player is meant to discover the nature of the disease, its origins, and what can be done to mitigate its spread or cure it outright.

CDC shows interest in other mobile games

Like other organizations in the U.S., the CDC has been showing increasing interest in mobile games. These games are enjoyed by a huge number of people with mobile devices. Indeed, much of the game industry itself has become enthralled with the impact mobile games have had on the U.S. market. The CDC has taken a strong interest in a game that is very similar to its own, called Plague, Inc. This game allows players to create a disease, which they can name anything they want, and put this disease to the task of obliterating humanity.

Games are becoming an effective way to teach

The CDC is not the only organization using mobile games to promote education. The Massachusetts Institute of Technology (MIT) makes use of a game based on the popular Tron franchise in order to help students learn more about improving network security. Outside of the U.S., the prestigious European Space Agency uses mobile games to improve software used to control robotic space flight.