Author: BWild

Report highlights the state of mobile commerce

| April 4, 2013

Mobile Commerce ReportMobile commerce is making strong progress

The mobile commerce market is strong and growing at a rapid pace, according to a new report from Mobile Commerce World and InfortmationWeek. The report, titled “Mobile Commerce: State of the Market,” highlights the trends that exist in this burgeoning industry that are contributing to the growth it is experiencing. Of these trends, the “bring your own device” (BYOD) phenomenon is very prominent. This trend accounts for consumers bringing their mobile devices to stores and other locations in order to participate in mobile commerce or shop for products online using their smartphones are tablets.

Companies promote mobile commerce applications internally

The report shows that approximately 41% of executives from large companies polled by InformationWeek have deployed mobile commerce applications internally, encouraging employments to make mobile payments for products they are interested in. Approximately 29% of companies have limited deployment of such applications. Companies are also promoting websites optimized for use on mobile devices over traditional websites that can be viewed from a PC or laptop.

Cloud-based payments may be adequate replacement for NFC solutions

The report also highlights the growing popularity of cloud-based mobile commerce. Mobile commerce applications that are connected to a cloud network are considered more accessible than applications and platforms that rely on NFC technology. While NFC has long been a staple for mobile commerce, its availability is somewhat low, making mobile commerce more exclusive and less available to a wide range of consumers. The report shows that NFC offers numerous benefits to the world of mobile commerce and cloud-based solutions may not serve as adequate replacements for the technology, only alternatives.

Mobile banking becoming more popular

Beyond payments, other forms of mobile commerce as also gaining traction, namely mobile banking. Consumers are becoming more apt to use their mobile devices to manage their bank accounts and finances. Research shows that approximately 46% of U.S. bank holders use their smartphones or tablets to access and manage their accounts.

Mobile payments growing rapidly among consumers

| April 2, 2013

Mobile Commerce Research mobile paymentsResearch shows that consumers are beginning to favor mobile payments

Mobile payments, especially bill payments, are becoming increasingly common among consumers throughout the world. More people are beginning to see the merits of mobile payments, considering mobile a more convenient form of commerce than traditional forms of payments. A recently study from Juniper Research, a leading market research firm, suggests that more than 200 million mobile consumers will be making mobile payments for bills by 2017. SmartDebit, a leading Direct Debit bureau, claims that this possible future is well on its way to becoming a reality.

SmartDebit sees a bright future for mobile commerce

SmartDebit has been tracking the growing trend of mobile payments among consumers, especially those in developed markets. A large portion of consumers in these markets make use of their smartphones or tablets in daily life, relying on these devices for social media, entertainment, and other services. As consumers become more involved in the mobile space, new forms of commerce are emerging, offering consumers the opportunity to forgo the use of traditional currencies and adopt a more virtual approach to the matter of commerce.

Bills and payments may be easier to manage on mobile devices

According to SmartDebit, mobile payments account for a significant portion of the payments that are made online by consumers. Transactions are beginning to move away from the PC sector and toward the mobile sector. SmartDebit suggests that consumers prefer to manage their bill payments and other transactions from a mobile device as these transactions can be made anywhere and at any time. As mobile commerce services become more available to consumers, the prevalence of mobile payments is expected to increase.

Mobile commerce gains allure as businesses support it

Investments coming from the retail industry and other sectors of the business world are helping propel mobile payments among consumers. As businesses become more accommodating of mobile commerce, it is becoming more likely that consumers will purchase products using their mobile devices in order to take advantage of the services that companies offer.