Author: BWild

Mobile games played by more than half of US consumers

| May 19, 2013

Mobile games popular amoung U.S. consumersMobile games continue to grow in popularity

Mobile devices have become inseparable from society. Many people have some kind of mobile device to which they devote a significant amount of their time. Smart devices, such as smartphones and tablets, are the most popular variety, because they can be used for much more than simple communication. In terms of entertainment, mobile games are, perhaps, the most popular option. CouponCabin.com has released the results of a new survey concerning mobile games and the people that play them. The survey’s results suggest that these games are anything but a niche market, as they appeal to a wide variety of people, even those that would be averse to “geek culture.”

Survey shows that 51% of mobile device owners play games

According to the survey, 51% of mobile device owners play mobile games. Harris Interactive, a leading market research firm, conducted the survey and suggests that mobile games have become one of the most popular pastimes for consumers. These games have certainly proven very successful for the game industry and have a certain appeal to traditional gamers. Notably, however, these games appeal strongly to those that would not typically consider themselves game enthusiasts.

Consumers willing to spend their time and money on mobile games

The survey shows that approximately 11% of consumers play mobile games more than once every day, while another 21% claims to play these games at least once daily. The majority of consumers play mobile games once a week. Consumers are not just playing mobile games, of course, they are also spending money on these games. The survey shows that 61% of consumers have spent between $1 and $10 on downloading mobile games. The survey does not factor in-app purchases, which are very common in the gaming space.

Game industry quickly becoming more mobile

Mobile games are quickly becoming one of the primary forms of entertainment for consumers, especially those that have limited experience with conventional gaming. The game industry has been responding to this trend in an aggressive fashion, with several companies that have long been focused solely on console gaming beginning to make an entry into the mobile space.

Frostbite Go engine unveiled for mobile games

| May 17, 2013

EA - Mobile GamesEA makes a strong move on mobile games

As mobile games become ever more popular, the game industry is beginning to take steps to reach out to consumers with smartphones and tablets. Mobile platforms are beginning to become more important to game developers and publishers, largely because these platforms represent a very lucrative and active market. Electronic Arts, one of the titans of the game industry, has recently begun showing strong interest in mobile games. The company has announced that its Forstbite game engine will soon be optimized for mobile devices.

New engine could help EA establish strong presence in mobile space

EA has announced a new variant of its game engine called Frostbit Go. This game engine is being designed specifically for mobile devices. The company believes that this new mobile-centric engine will give developers a way to excel on mobile platforms. The Frostbite engine has often been praised for its capabilities and is the favored tool of DiCE, the famed developer behind EA’s Battlefied franchise. Making the Frostbite engine available for mobile games may help EA establish a strong presence in the mobile space.

Frostbite Go to focus on mobile performance

Frostbite Go is being developed with performance in mind. EA is eager to ensure that the mobile version of the acclaimed game engine is capable of bringing the experiences that gamers have come to expect across all major platforms. While mobile devices have yet to catch up to the technological performance of consoles, EA believes that the Frostbite Go engine will be a step in the right direction for mobile games, enabling developers to create higher quality titles that will enthrall consumers for extended periods of time.

EA may soon become a dominant force in mobile games

Mobile games are becoming a more important factor for the game industry. Electronic Arts is not the only company making a push into the mobile sector, but it is among the companies that have the resources necessary to quickly establish a commanding presence in this emerging market. Mobile games may help EA reclaim much of the favor that the company has lost among consumers due to recent missteps in business.