Author: BWild

Starbucks mobile payments application reaches new heights

| June 8, 2013

Mobile payments prove beneficial for Starbucks

Mobile payments have managed to receive the full approval of Starbucks as the company’s customers continue to express their favor for the company’s services. Starbucks is a relative newcomer to the field of mobile commerce, having only truly embraced mobile payments in 2012. The company teamed with Square to launch its mobile payments initiative and has been seeing a great deal of success among consumers since then. Consumers claim that the company’s services offer a more convenient way to purchase products.

Application now processes more than 4 million transactions every week

Starbucks CEO Howard Schultz notes that the company’s mobile payments application now processes more than 4.5 million transactions per week. This is monumental growth from the few thousand transactions the application had been processing shortly after its launch. The application has humble beginnings, with its primary purpose having been to reduce the wait times consumers experiences in the company’s stores. Now, the application exists to promote mobile commerce among consumers.

Mobile Payments at StarbucksConsumers are growing more accommodating of mobile commerce

Commerce has been changing in the U.S. More consumers are becoming enthralled by the idea of mobile payments and are showing that they are eager to use their mobile devices to purchase and pay for products of all kinds. Starbucks has taken note of this change in consumer behavior and has been working to meet the changing needs and interests that consumers have in the mobile space.

US companies continue growing more involved in mobile commerce

Starbucks is one of several companies that have been growing more involved in the mobile payments field. Many U.S. consumers have responded well to the company’s mobile commerce initiative, which has encouraged the company to expand its efforts in the mobile commerce field to continue engaging consumers in a more dynamic fashion. Starbucks expects to continue seeing the number of transactions it processes through its mobile application grow steadily in the future.

Morpho to supply Portugal with new mobile payments solution

| June 6, 2013

Morpho NFC-enabled SIM cards could make mobile payments more available

Morpho, a developer of SIM cards for mobile devices, has announced that it will be supplying a new brand of NFC-enabled SIM cards to the MobiPag project, which is based in Portugal. The MobiPag project comes from a consortium of Portuguese companies that have a strong interest in mobile payments. These companies are eager to see mobile payments become more common throughout the country and believe that NFC SIM cards may be the best way to see this hope become a reality.

NFC technology continues attracting criticism

NFC technology is one of the most important tools in the world of mobile commerce. Most of the world’s mobile payments platforms have been based on this technology in the past. The technology itself is relatively simple, as it allows for digital information to be collected and transmitted over short distances. NFC technology has been the target of harsh criticism for its uses in mobile payments recently, largely due to the low availability of NFC-enabled mobile devices.

Portugal Mobile Payments NFCNFC SIM cards could help draw more people to mobile payments

Because most mobile payments services are based on NFC technology, only mobile devices that are equipped with the technology can make use of these services. NFC-enabled mobile devices are still quite rare throughout the world, effectively limiting the number of people that can participate in mobile commerce in any significant way. An NFC-enabled SIM card could solve this problem, however, as such a card would give a mobile device NFC capabilities without actually being equipped with the technology.

Simple solution may yield powerful results

Morpho believes that its NFC-enabled SIM cards will help draw more consumers into mobile payments through the MobiPag project. These consumers will be able to make payments with nothing more than their mobile device thanks to these SIM cards. Overall, this solution may lead to a major surge in Portuguese mobile payments that could establish the country as one of the most active mobile commerce hubs in the world.