Author: BWild

New report highlights trends in the mobile sector

Leading market research firm comScore has released a new report concerning the mobile sector. The report highlights trends within the mobile market and how these trends are affecting large companies, like Apple and Samsung. It also touches upon mobile commerce and the success that retailers are seeing in this sector. The mobile sector has been showing a great deal of activity over the past several years, but this activity has recently begun reaching new heights due to the popularity of mobile shopping and payments.

Android continues to lead with consumers

According to the report, Android remained the most popular mobile platform among consumers, but Apple was the top maker of mobile devices in the U.S. Android accounts for approximately 52% of the U.S. market, with iOS devices accounting for 40%. Blackberry and other platforms represent a significantly smaller market share, which may continue to diminish over time as Android and iOS devices become more advances and less expensive.

Retailers find success in mobile commerce

The report shows that retailers have been seeing a great deal of success in their mobile commerce endeavors. Retailers that have their own dedicated shopping applications performed much better than those without such applications, according to the report. The reason behind this could be that these applications make it easier for consumers to shop from their mobile devices. The report shows that approximately one third of consumers in the U.S. are visiting retail sites from their mobile devices.

Apple and other dominate mobile sales

Amazon, eBay, and Apple currently reign supreme when it comes to mobile sales. Notably, Apple generates a significant level of revenue through its App Store, which has proven lucrative for developers as well as Apple. According to comScore, retailers will have to become more conscious of the mobile sector as mobile commerce grows in popularity. Those that cannot provide consumers with an engaging mobile experience may lose out on a significant opportunity.

The digital transaction giant has said that there are far more people purchasing gifts with their devices.

According to a recent PayPal mobile payments release, there are far more consumers using their devices for buying holiday gifts, this year than there have been in previous years, to the point that they have said that there has been a full doubling, or more.

This company’s data is significant as it handles one in five ecommerce transactions worldwide.

On Cyber Monday, alone, the data from PayPal mobile payments showed that there was an increase in global transaction volume from smartphones and tablets equaling 108.9 percent when compared to the same day in 2012. They compared the same first Monday after Thanksgiving as opposed to comparing the calendar dates, themselves, which would not have represented the same shopping experience.

This allowed the PayPal mobile payments data to provide an accurate representation of year over year growth.

The company, which is owned by eBay, currently boasts 137 active accounts around the world. It is currently present in 193 global markets that use 26 different currencies. Every day, the company processes an estimated 8 million payment transactions. Many consumers have already been using this digital wallet service for making their purchases online through the use of their laptops and desktop computers. The transfer to smartphones and tablets has been a natural one for quite a few of them, giving PayPal the opportunity to observe some considerable trends over the last few years.

According to a PayPal consumer experience advocate, Stacy General, in a statement that was recently released, “The technology consumers have in their hands can help retailers drive sales and engage consumers.”

At this time in which many of the large wallets such as Google Wallet and Isis are still struggling to get a foothold in the market, other options such as PayPal mobile payments are experiencing a much more promising rate of growth. Many in the industry are taking this as an indication that this transaction technology does still have hope, even if its adoption by consumers will be slightly slower than had initially been predicted.