Category: Augmented Reality Technology

The marketing effort is a part of a partnership between the restaurant and Xbox One.

The massive international restaurant chain, Pizza Hut, has partnered with Xbox One to provide customers with exclusive content in the form of augmented reality ads that play on a smartphone or tablet that is aimed at one of the specially made interactive delivery boxes.

This campaign has been launched in the United Kingdom and is available on specially marked boxes.

These augmented reality ads are for the Forza Motorsport 5 game that was recently released. The AR content can be viewed using the free Blippar app and allows people who order the pizzas to be able to view this unique video and its associated features. This is not the first time that the pizza chain has taken part in this type of advertising.

The current augmented reality ads are being compared to some from the past, such as the one for Halo 4.

That partnership with Microsoft aligned with the release of that high profile game and generated a considerable amount of attention. In that promotion, there were 500,000 limited edition boxes that featured the specially printed cover with the image of the game that would come to life when viewed through a smartphone or tablet. Customers animated the image through the use of the Blippar app and were able to interact with it in order to be able to enter into a sweepstakes as well as to view trailers for the game.

Blippar has taken part in a broad range of different AR mobile marketing campaigns with large brands, such as Pepsi and even one of the main competitors of Pizza Hut, Dominos Pizza. This is the first time that they have worked on a campaign for augmented reality ads for Pizza Hut UK. The restaurant has also worked AR into other efforts to engage with customers, only in its Middle East operations, where it experienced very positive outcomes. This technology aligns well with advertising for a broad range of brands and their products and services, giving the surfaces of the delivery boxes an entirely new purpose.

The highly popular Google augmented reality using game tech will be used to create other apps.

Increasingly, users are proving that they love the AR mobile gaming experience and this is causing the technology to move forward extremely rapidly in order to be able to take advantage of the keen interest that consumers have, while the market remains somewhat limited.

Developers want to be among the first in order to make their names before the market is swamped.

Google’s Niantic Labs is a good example of one of the developers that has taken AR mobile gaming technology to an extremely successful level. In fact, the popularity of its massive game, Ingress, has shown that the world is ready to start playing with augmented reality on a more mainstream level. Though this came with a tremendous beta experience and has now been officially launched, there is another large potential for this success.

Though this particular app may not have an expanded future it will become an AR mobile gaming platform

Despite the considerable success of this augmented reality game, Niantic Labs has expressed that it will be winding down the storyline of this game that changes the landscape of the real world into a global game experience of intrigue, mystery, competition.

Soon, it will become a platform onto which other augmented reality using experience can be developed. Niantic Labs is already working on creating the kits that are necessary to give developers what they need to be able to create their own games that will use location information, with a chat layer, and if needed in game adds can also be included.

However, it should be noted that game developers shouldn’t get themselves too excited about coming up with their own AR mobile gaming experience quite yet, as Niantic still doesn’t have a predicted time by which the tools and kits will become available. It is all based on the team’s flexibility. Naturally, they are hoping that they will be released sooner, rather than later, but as of yet, there is no idea as to what the launch date is going to be.