Category: Augmented Reality Technology

Mobile Augmented Reality Market for Marketing and Advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019. The Report “Mobile Augmented Reality Market for Marketing and Advertising in APAC” has been prepared on the basis of an in-depth Mobile Augmented Reality Market for Marketing and Advertising in APAC analysis with inputs from team of industry experts. It Includes Mobile Augmented Reality Market for Marketing and Advertising in APAC growth prospects along with market landscape in upcoming years. The report also covers discussion on the key vendors operating in the Mobile Augmented Reality Market for Marketing and Advertising in APAC Space.

Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2015-2020.

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Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.

The report Mobile Augmented Reality Market for Marketing and Advertising in APAC Industry provides a comprehensive analysis of the Mobile Augmented Reality Market for Marketing and Advertising in APAC.This report also includes detailed segmentation of the Mobile Augmented Reality Market for Marketing and Advertising in APAC. The leading sector, emerging sectors, along with their growth statistics have been mentioned in the report.

After a deep overview of the Mobile Augmented Reality Market for Marketing and Advertising in APAC, the report analyzes the market dynamics. This report also include the top drivers supporting market growth as well as the key restraints hampering market growth.

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Additionally, the report also states the threats ass well as opportunities that companies in the market need to look out for. The most influential trends that will shape the market during the forecasting horizon are also covered in this report. Current market development trends like a partnerships, collaborations, M&As etc., have also been discussed in detail in the report.

Players in the Mobile Augmented Reality Market for Marketing and Advertising in APAC are aiming to expand their operations to emerging regions. An in-depth supply chain analysis in the report will give readers a better understanding of the Mobile Augmented Reality Market for Marketing and Advertising in APAC.

Key vendors

• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Metaio
• NGRAIN
• Qualcomm
• Total Immersion
• Wikitude
• Zappar

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Important Questions Answered in report:-

What will the expected Compound Annual Growth Rate For “Mobile Augmented Reality Market for Marketing and Advertising in APAC”?
What will the Mobile Augmented Reality Market for Marketing and Advertising in APAC size be in 2019?
What is driving this market?
What are the challenges related to Mobile Augmented Reality Market for Marketing and Advertising in APAC growth?
What are the key market trends?
Who are the key vendors in Mobile Augmented Reality Market for Marketing and Advertising in APAC area?
What are the market opportunities?
What are the strengths as well as weaknesses of the key vendors?
Which are the threats faced by the key vendors?

Nintendo’s new game could be what AR technology has been waiting for to become commonplace.

The Pokémon company has teamed up with Nintendo and the company recently separated from Google, Niantic Labs, in order to develop a game called “Pokémon Go” which will feature the use of augmented reality and that could be what the tech has needed to make it mainstream.

The companies are working together to make it possible for smartphone users to enjoy the game over real life.

The idea is that players will be able to use the augmented reality game to look for, duel, and trade their Pokémon in “real” life. This means that it will be possible to play the game everywhere from city streets to country fields. So far, there haven’t been too many details that have been released about this mobile game, other than a broad concept. There also hasn’t been a specific date set for the release of the game, though it has been indicated that it will become available in 2016.

The idea is that this massive mobile gaming franchise will bring augmented reality into the big time.

This brand and nature of the mobile game will already have appeal to players even before all of the details have been released, as the popularity of Pokémon is tremendous, and AR tech based mobile apps have been growing in use as the idea of overlaying digital content on the real world becomes better recognized.

In order to be able to play the mobile game app, there will likely be a great deal of demand on the device. For instance, while the game will be taking place on the device screen and not in reality, it will require that certain GPS components be active, and a relatively good data service will need to be accessible in order to interact with the game. Moreover, it will require that the player looks at the screen the majority of the time, so it could provide somewhat of a similar experience, in terms of actual game-play, to the Ingress augmented reality app, a previous product released by Nantic when it was still with Google.