Category: Augmented Reality Technology

About augmented reality

Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world.

Global augmented reality market to grow at a CAGR of 88.5% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global augmented reality market for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware such as smart glasses and HMDs.

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Global Augmented Reality Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, and EMEA; it also covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

• Americas
• APAC
• EMEA

Key vendors

• Atheer Labs
• Aurasma
• Blippar
• Catchoom
• Cinoptics
• DAQRI
• Meta

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• Metaio
• NGRAIN
• Laster Technologies
• Lumus
• ODG
• Optinvent
• Qualcomm
• Rockwell Collins
• Sensics
• Seiko Epson
• Technical Illusions
• Thales
• Total Immersion
• Vuzix
• Wikitude
• Zappar

Key market driver

• Adoption of mobile augmented reality in advertising sector
• For a full, detailed list, view our report

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Key market challenge

• Poor design of augmented reality hardware
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Key market trend

• Availability of SLAM technology
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Key questions answered in this report

• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

This new form of wearable technology comes in the form of artificial fingernails with digital animations.

An Australia based wearable technology company called Metaverse has now brought its unique augmented reality artificial nails to China, where it is allowing girls to be able to use adhesive artificial fingernails to not only make it look as though they have perfect painted nails, but also to be able to enhance their fashion statement through their smartphone screens.

AR technology makes it possible to add a digital flair to these wearables with holograms and backgrounds.

The augmented reality nails are easy to use. They are applied to the nail just like any other artificial nail, and then they are viewed through a smartphone screen through the use of the Metaverse app. These wearables were first unveiled at the Creative 3 conference at Queensland University of Technology. The founder of the company, Thea Baumann showed off the products while discussing the intentions of the company to use a recent $750,000 investment in order to bring the fashion tech to China.

Metaverse plans to use the augmented reality product as a part of a larger 3D social network project.

Within this 3D social network, it will be possible for users to be able to share their three dimensional animations with their friends simply by aiming their smartphones at their artificial nails. The point is to encourage nail bar customers to be able to use the mobile app while they wait for their nails to be done. The app store at Metaverse offers a range of different hologram options from which consumers will be able to choose.

That same store also sells the brand’s soon-to-launch smart clothing, custom digital designs, gaming designs, and accessories. As the AR technology is accessed through smartphones that users already own, there is no need to have to add any additional electronics into the wearables. Instead, the images are viewed through the app and the mobile device screen.

Baumann explained that “We act as a counter-voice to what is perceived as wearable technology,” adding that “We don’t see ourselves as sitting in that quantified space. We’re embedding wearable technology in the growing nail industry and adding value to what is already a vibrant nail and beauty sector.” This allows the augmented reality to provide a seamless transition between the two areas.