Category: Apps

Attraction of mobile payments is growing among consumers and merchants

The number of businesses and shoppers using their smartphones to pay is rising more rapidly.

According to the results of a recent data analysis by Gartner, there are more consumers and businesses, alike, that are starting to try out mobile payments and wallets app, to test the technology for themselves.

That said, there are also a growing number of offerings showing up in the mobile wallet app market.

Among those making the most noise is Apple Pay, which was launched by Apple in October 2014. That said, it is far from alone in the mobile payments sphere, as Android Pay has also been released by Google. Samsung Pay was launched by Samsung Electronics Co to throw its hat into the ring. Moreover, there are quite a few that are currently in development. Among the most notable is CurrentC, which is the mobile wallet being created by a consortium of restaurants and major retailers.

That said, individual retailers are also starting to come up with their own mobile payments offerings.

mobile payments consumersOver the holiday season, Walmart announced that it was developing a mobile wallet service that would allow its shoppers to pay for their purchases at the store using their smartphones, charging the purchase to any major credit card or to one of the brand’s gift cards. This feature is going to be worked into the existing mobile app from the company.

Similarly, Target also announced that it would be adding a mobile wallet feature to its mobile application. That announcement caused quite a bit of confusion, as Target is one of the businesses in the aforementioned consortium, and the retailer was certain to make it clear that it had no intentions for exiting that group.

Until now, mobile wallets haven’t really been all that popular among consumers, but they are reaching the point in which they are beginning to pick up a bit of steam. Gartner research director, Penny Gillespie explained that “When you ask consumers about mobile payments, they pretty much tell you they’re not interested — not everyone, but the majority of buyers.” She also went on to say that one of the main reasons is that consumers are essentially satisfied with their current payment options, including credit and debit cards, checks and cash.

The U.K. mobile payments has Barclays leading Google

The financial institution has recently released an update for its Android application which supports NFC technology.

Barclays recently updated its Android mobile payments app in order to allow it to be able to complete contactless transactions through the use of NFC technology, for those whose devices support that tech.

This service will be available to customers with both the Barclaycard credit card and its mobile app.

This same mobile payments service update will not apply to the Barclays Mobile Banking app. The new service supporting near field communication (NFC technology) will make it possible for consumers to make purchases of up to £30 at participating locations. These contactless transactions are made without needing to enter a PIN or even having to open the mobile app. When Apple Pay launched in the United Kingdom, Barclays did not support the service and became the target of considerable criticism.

This launch of its own NFC based mobile payments service helps to explain the move from Barclays.

UK Mobile Payments - Barclays Leads GoogleIt appears as though the financial institution is working on taking its own solid stance when it comes to supporting smartphone based transactions. It will be interesting to see how things play out when Google brings Android Pay to the United Kingdom, as that service – which also uses NFC technology – has not yet been rolled out in the country. So far, many in the industry believe it will take Google more time before it will be ready for that launch.

Through the use of the updated Barclaycard mobile app, all users need to do to take advantage of the service is to enable the NFC technology on their smartphones. When it comes time to pay for a purchase at a point of sale counter with a contactless reader, users need only tap their devices against the reader to complete the transaction.

The mobile payments app operates in the background. This is meant to make the process much simpler for consumers because they will neither need to launch the app nor enter a PIN in order to make a small purchase. Certain retailers will allow larger purchases, as high as £100, to be completed without the use of a PIN.