Category: Apps

Popular app files two trademarks that could dictate its future

Massively popular mobile photo-sharing application Snapchat may be looking to solidify its future as a relevant application by embracing mobile payments. The app has become widely popular among a large demographic, but its uses are somewhat limited. It exists as a photo and video-sharing platform, through which users can share snippets of their lives with those on their contact lists. Typically, the pictures and videos shared through the app have a very short lifespan, with some lasting only seconds before being lost forever.

Trademarks highlight mobile commerce services

Snapchat has filed two trademarks that highlight its interest in the field of mobile commerce. The trademarks suggest that the company is interested in accepting, processing, and transferring payments among its users. One of the trademarks refers to computer application software that is responsible for handling electronic payments. The trademark suggests that this software can be downloaded from a global network, allowing it to be accessed by potentially millions of users. The second trademark filed by Snapchat involves the electronic transfer of money to others. This would involve the transfer of funds from various sources, including mobile devices.

Snapchat may be able to find enduring success by engaging in mobile commerce

Snapchat has not yet revealed how it intends to implement these new trademarks, but a focus on mobile commerce could help the company establish lasting relevance among its users. Snapchat is not the first photo-sharing application and it will not be the last. Many of its predecessors have faded into obscurity because they had little in the way of versatility. Apps that offer more than just a single, relatively simple feature have the potential to remain relevant among consumers that are generally quite fickle about the apps that they use.

Snapchat has limited experience in mobile payments

The demand for mobile commerce is on the rise. Consumers want to make use of new services that allow them to manage, transfer, and use their funds at their discretion. Snapchat may not have extensive experience with mobile commerce, but it does have access to a massive consumer base that may respond well to whatever efforts it ends up making in the mobile payments field.

Wallaby unveiled its third app for wearable devices.

The mobile and online credit card optimization solution is the first to launch a mobile wallet app for the Samsung Gear 2 smartwatch, which provides users with the ability to make financial decisions in real time.

Wallaby helps consumers select the best credit card for every transaction.

The company is known for assisting consumers in choosing the credit card that is the most idea for each of their transactions to help them earn the most rewards and to save the most money. The app gives users the ability to view their credit card utilization, balances and balance limit, as well as obtain suggestions on which card is the most practical for each shopping experience.

In addition to having offerings for Android and iOS, currently, Wallaby has an app for the wearables Google Glass and Pebble. One of its goals is to appeal to early adopters of wearable technology, so that it can improve its current wearable app formula and make it more successful and appealing for other major companies when they enter the wearables market.

In an interview with Mashable, Matthew Goldman, the CEO and founder of Wallaby said that “We’ve chosen to be involved in wearables because we think that we’re providing the kind of apps people want.” He added that “A lot of people focus on fitness and health but financial health is an important factor of everyone’s everyday life.”

Goldman stated that Wallaby’s has already learned more about what users want from the company’s existing wearable applications. Their apps have helped them understand what users want to see on the tiny screens of their devices.

The Samsung Gear 2 smartwatch is believed to be the perfect wearable platform for the Wallaby app.

Goldman said of the Samsung Gear that it is a “compelling device with an excellent interface” and that it is a platform well suited to providing users financial information that will help them avoid fees and save money.

According to the company’s press release, Consumers who use the Wallaby app on their smartwatch will receive unbiased recommendations that are based on the company’s industry leading database and algorithms of “credit card promotions and rewards intelligence.”