Category: Apps

Pangea Mobile has now thrown itself into the race to change the direction of gaming app flow.

The current trend among mobile games companies has been to bring the offerings from the Western world to China, but a rising number of businesses is now attempting to direct Chinese games to the West, as well.

Pangea Mobile, based in San Francisco, is the latest to create its own strategy to take part in this effort.

The company has broadened its efforts beyond the development of game apps, in order to be able to offer services that will make it possible to allow mobile game developers in China to be able to offer their titles to smartphone and tablet users in the Western world. In this effort, it has now brought together a team of veteran game developers who will be offering analytics tools, localization services, and cross promotion features.

Mobile games are released at an astounding rate in China, and the company is hoping to take advantage of that.

Pangea Mobile has pointed out that China sees the release of 300 new games on a monthly basis. If those mobile apps could be successful in the West, then it would be of great benefit to those developers. The company also claims that its meticulously selected team has a thorough understanding of the challenges faced by Chinese developers who have attempted to step into the heavy competition in the Western market, particularly in the United States.

Ray Cheng, the Pangea Mobile CEO, stated that the company knows the various types of challenge that can be faced in terms of social media mechanisms, monetization as a whole, and retention, as well as the requirement for localization at a high quality level. Where China presents another range of potential competition problems, Cheng feels that the American game app marketplace is healthier and has a greater focus on quality and enjoyment of playing instead of just being able to win.

Cheng explained that when it comes to mobile games, “We are a true gateway to the West.” He added that “We are the only company that provides Chinese game developers and publishers one-stop-shop services with analytics tools to make their games successful in the Western market.”

Mobile games become a valuable revenue stream for Disney and Marvel

Mobile games have proven to be quite rewarding for Disney. The company has reported that it has established a strong revenue stream in licensing Marvel property to mobile game developers. Companies like Kabam have used their licenses to produce games that have become resoundingly popular among consumers. Due to the success of these mobile games, Disney is likely to continue placing emphasis on the mobile sector in order to find greater degrees of success.

Marvel Contest of Champions proves to be a resounding success

Kabam found significant success with its Marvel Contest of Champions game, an arcade fighter that has established a massive following. According to estimates from Thinkgaming, the game produces approximately $293,000 in daily sales, on average. The game is only six months old and boasts of more than 750,000 daily actives users. Marvel Contest of Champions holds a higher daily revenue and active user base than other games that have also become rampantly popular among consumers.

Mobile games continue to appeal to a wide audience of consumers

Mobile games are attractive because of their convenient nature, much like mobile payments. These games can be played at anytime and anywhere in the world, making them an attractive form of entertainment for consumers that travel frequently or have time to spare. The mobile space is quickly becoming one of the most lucrative aspects of the game industry, and more developers are beginning to focus their efforts on the mobile space in order to find success.

Disney may place more emphasis on the mobile sector

Disney has a long history in the game industry, producing titles that have enthralled millions. The mobile sector is providing the company with new opportunities, especially now that Disney is closely tied to Marvel. The success that Marvel has found in the film business has generate hype for games that make use of its intellectual properties, and these games have managed to attract the attention of gamers. Mobile games will likely play a larger role in Disney’s overall business plan going into the future.