Category: Apps

Mobile wallets need to support loyalty programs to ensure success

Users of mobile wallets prefer their platforms to have loyalty rewards rather than just offering a way to make mobile payments. A new survey from CMB shows that consumers that plan to use mobile wallets in the future are more interested in the ones that are associated with loyalty programs, as such programs can offer more value to these mobile wallets. Such programs are meant to reward consumers for their loyalty to a certain brand or retailer.

Apple Pay will support loyalty cards in its next generation iteration

Recently Apple announced that the next generation of its mobile payments service, Apple Pay, will support the loyalty cards that users have. These loyalty cards are typically issued by retailers that want to ensure the highest level of customer retention. Loyalty rewards include discounts, access to special offers, and a wide range of other benefits that have come to be favored by consumers. The survey from CMB shows that consumers interested in mobile wallets, want these platforms to support loyalty programs.

44% of mobile wallet adopters want support for loyalty programs

According to the survey, 44% of potential mobile wallet adopters claimed that they wanted wallet-specific rewards programs as well as support for their existing loyalty cards. Other value added features, such as the ability to compare prices on a single platform, are less interesting to consumers that want to participate in mobile payments. Apple adding loyalty card support to Apple Pay may make this mobile payments service much more attractive than its competitors.

Mobile wallets offer convenient services that have become favored  among consumers

Mobile wallets serve many functions, from being able to store digital information provided by retailers to facilitating mobile payments. These platforms have become quite popular with consumers because of their convenient nature, but those interested in mobile wallets are beginning to expect much more from these platforms that simple support for mobile payments. As such, mobile wallets that offer the best services have established a strong position with consumers.

That lead position has now been handed over to Fallout 4, which has managed to do what many thought was impossible.

It was starting to feel as though Candy Crush would be holding the title of the leader of mobile games until the end of time, considering that this is a tremendously popular app and it has been leading the way for about as long as the majority of us (considering that we have the attention span and short-term memories of goldfish) can remember.

But the crown appears to have been stolen from King, the developer of Candy Crush, as its lead has been overtaken.

The Apple Store is now showing that in terms of the number of downloads, the top spot among mobile games is no longer held by Candy Crush. The long awaited console simulation, Fallout 4 has now bumped Candy Crush out of the top three games in the United Kingdom for the first time since King.com released the addictive casual gaming app about three years ago.

The competition among mobile games has never been more fierce, with millions of dollars in daily revenues at stake.

The companion mobile game app Fallout Shelter iOS, from Bethesda, has been created to give players the experience of being in control of a nuclear bunker. It was just released in mid June and has now already climbed high enough to knock Candy Crush out of the coveted top 3 leading positions among game apps, and has pushed it into the fourth spot.

While this can’t be good news for the publishers of Candy Crush, it certainly can’t come as too much of a disappointment to them, since they are still bringing in an estimated $2.36 million every day. Both of those titles continue to sit behind the apps that have been in the first and second spots, Clash of Clans and Game of War: Fire Age, respectively.

That said, while Fallout 4 has shown that it has been able to climb to a top position extremely quickly, what has yet to be seen is if it will be among the mobile games that will be able to hold onto one of those leading spots. Candy Crush has a kind of durability that others have failed to maintain when they have attempted to compete with it in the past.