Tag: mobile gaming market

Bushnell has teamed up with Spil Games to make new mobile games.

Nolan Bushnell, most notably known as the co-founder of Atari and considered to be one of the founding fathers of modern video games, is returning to the gaming sector after 40-or-so years, and plans to release his first wave of mobile games with new partner, Dutch publisher, Spil Games. This will be Bushnell’s first step into the mobile gaming market.

Bushnell never stopped designing games and now wants to make mobile games according to his law.

According to Tech Times, even though it’s been decades since the 73-year-old Atari co-founder was part of the gaming scene, Bushnell said that he has never stopped designing games and was impressed with the success of the mobile gaming market, mostly because games for smartphones are so readily available. That’s why he reportedly chose this particular market to monetize the games that he’s been continually designing in his free time.

That said, the veteran game designer doesn’t plan to make games like others already on the market. In fact, he’s not overly impressed with the games he has on his phone and finds them so frustrating at times that at certain points he’s been tempted to throw his phone, reported The Guardian.

With Spil Games, Bushnell will be developing and publishing new mobile games that will incorporate his “easy to learn, and difficult to master,” game laws.

“There are a lot of mobile games out there that just miss it; they miss what I’d call ‘hardcore fundamental game design’. At Atari we had to totally focus on that, because our graphics were so terrible, because the technology was so primitive by today’s standards,” Bushnell said.

To start, Bushnell will release three mobile game titles into the mobile gaming market.

His deal with Spil is reportedly good for three mobile game titles and his role with the company is likely to include producer, designer and adviser. He said of Spil that it has great analytics, great “stuff” and an excellent understanding of marketplaces. He also feels that they’re a fun group of people to work with and said he sees the same drive in the company that initially motivated him to work with games years ago.

It will be interesting to see what type of games Bushnell brings to the mobile gaming market.

Mobile games are played either using internet connectivity or by installing a game in the mobile device. They can also be played by installing non-network mobile gaming applications that are pre-installed or downloaded from application stores such as Google Play and App Store. The non-network mobile gaming application uses the mobile device’s platform to run the gaming software.

Global Mobile Gaming market to grow at a CAGR of 21.39 percent over the period 2014-2019.

Smart mobile devices have seen huge demand as gaming platforms. The diverse connectivity options available on these devices like 4G, Bluetooth and Wi-Fi are helping them edge-out laptops as sought-after platforms.

“More than 60 percent of users play games on their mobile devices on a daily basis and nearly 65 percent of the money spent on smartphones and tablets is for gaming purposes,”.

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The latest report also draws attention towards a shift in gamer demographics, which is affecting the Global Video Game Market as a whole. There has been a drastic increase in the number of women and children gamers, which has resulted in a change in the marketing strategy of vendors and overall USP of their products.

“Gamers in the 25-34 age group are much more willing to pay for games, and are ready to spend heavily on micro-transactions while playing games on their mobile devices,”

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Gaming market for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of mobile games.

The report consolidates revenues generated from the following major regions: APAC, North America, EMEA, and Latin America.

The report, Global Mobile Gaming Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, Latin America, and the APAC and EMEA regions; it also covers the Global Mobile Gaming market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.