Category: Technology News

INSIDE Secure introduces VaultSecure platform

| October 29, 2012

VaultSecure aims to transform mobile commerce

INSIDE Secure, a  mobile security firm, has launched a new platform called VaultSecure that will help consumers manage multiple mobile wallet applications on their smart phone or tablet. The company believes that the VaultSecure platform will help transform the mobile commerce industry. INSIDE Secure suggests that this will be the first time that smart phone makers, network operators, and others in the telecommunications industry will be able to share a secure element on a single mobile device.

Days of clashing mobile commerce applications may be history

Before VaultSecure, smart phones were only capable of supporting a single mobile commerce application without trouble. Multiple applications on a single device would often cause problems due to the clashing security features they have in place. In some cases, multiple mobile commerce applications could actually make financial information more vulnerable, thus leading many mobile network operators to favor a particular platform over others. This has led to severe fragmentation within the mobile commerce market.

Platform allows various appliVaultSecure Mobile Securitycations to coexist on a single device

This fragmentation can be seen all over the world. In the U.S., Google, Isis, and the newly formed Merchant Customer Exchange, are all vying for the affection of consumers and businesses interested in mobile commerce. Through SecureVault, the applications coming from these groups can coexist on a single mobile device, each able to access a consumer’s financial information independently. The platform will also encrypt this information for each of the mobile commerce applications, adding an extra layer of protection against malicious attacks.

Competition may prove to fierce for VaultSecure to find traction

INSIDE Secure will be selling VaultSecure to makers of smart phones and tablets. These companies will then have to work with the various companies involved in mobile commerce to incorporate the platform. Given the highly competitive nature of the burgeoning mobile commerce industry, it may be difficult to convince companies that having their platform exist alongside that of their competitors as a sound business move.

Augmented reality campaign launched by Very to boost mobile commerce

| October 28, 2012

 

Augmented Reality shoppingVery teams with Fabulous to push augmented reality campaign

British retailer Very has teamed with Fabulous magazine, an imprint of The Sun, to launch a new mobile marketing campaign that makes use of augmented reality. The initiative will help Very get a better understanding of what consumers are looking for leading up to the Christmas season. The campaign will also encourage consumers to use their mobile devices to find products they like and make purchases online, thus boosting the prevalence of mobile commerce.

Campaigns aims to promote mobile commerce

Very’s augmented reality marketing campaign is powered by Blippar, a leading augmented reality platform. The campaign will run through four pages of Fabulous magazine, each containing a digital experience that can be unlocked using a smart phone. The campaign aims to show off a variety of fashions that consumers may find interesting and give them a chance to see outfits on display on a catwalk. Consumers will be able to pick out individual pieces from the campaign and purchase these pieces directly from Very using their mobile device.

Very has more plans for augmented reality

This will be the first augmented reality initiative launched by Very is preparation for the Christmas season. The retailer examining how well the technology can integrate itself into its existing marketing strategies. Very aims to use augmented reality to drive mobile commerce amongst its more tech-savvy consumers. Focus on mobile commerce could be a major boon for retailers during the Christmas season, especially as more consumers are beginning to rely heavily on their mobile devices to get shopping done.

Very continues to adapt to the changing needs of consumers

Christmas is a big time of the year for retailers. Over the years, retailers have had to adopt to the changing needs and interests of consumers in order to remain relevant with them. With more consumers showing interest in mobile commerce and augmented reality, Very is keen to ensure that it can engage these consumers where they are most interested.