Category: Technology News

Metaio Cloud aims to simplify augmented reality

| December 17, 2012

 

Augmented Reality Metaio CloudMetaio Cloud introduces cloud-based services

Metaio, a leading developer of augmented reality technology, has been working on a way to make it easier for companies to develop augmented reality campaigns. Earlier this year, the company introduced the Metaio Creator, which simplified the process significantly. Now, Metaio has introduced the Metaio Cloud, which aims to streamline management of augmented reality content across a vast network of mobile applications, ideal for businesses that have a wide reach when it comes to consumers.

Augmented reality gaining ground as a marketing and entertainment tool

Augmented reality is quickly becoming a very popular and powerful marketing tool. Tech-savvy consumers have praised the technology because of its ability to provide them with dynamic content. Mobile applications that incorporate augmented reality in some way often manage to attract aggressive attention from consumers. In the past, it has been difficult for businesses to keep track of the wide range of augmented reality content they provide to consumers. The Metaio Cloud aims to solve this problem by making management much simpler.

Metaio Cloud could be a boon for less-experienced programmers

Metaio is well aware than not everyone is a professional programmer. This does not stop some companies from adopting augmented reality, however, and Metaio is keen to ensure that consumers have a positive experience with the technology no matter which company is making use of it. The Metaio Cloud allows businesses to take advantage of a cloud computing network, which can be quickly accessed to pull resources into an application or other type of platform. The Metaio Cloud allows augmented reality content to be changed and pushed to consumers in real-time without having to submit updates to existing applications to various app stores.

Qualcomm also introduces features to make development simpler

Metaio is not the only player in the augmented reality space that is working on making the technology more accessible to businesses. Qualcomm also has a platform called Vuforia that helps simplify augmented reality content for businesses and consumers. Qualcomm recently introduced a new update to its Vuforia SDK that allows for cloud-based image recognition features for mobile applications developed using the platform.

Verizon Wireless claims to not restrict customer access to Google

| December 15, 2012

 

Google Wallet Mobile Payments Verizon Wireless IssueVerizon Wireless facing accusations of baring access to Google Wallet

Verizon Wireless has been making a name for itself in the realm of mobile commerce through the Isis platform. The company has been getting attention in the mobile commerce space for more than its participation in the Isis venture, however. Rumors have been circulating concerning the company’s restrictions concerning Google Wallet. According to these rumors, Verizon Wireless has barred all customers from accessing Google’s own mobile commerce platform. The telecommunications giant, however, suggests that this is not the case.

Company files report to the FCC

Verizon Wireless has delivered a report to the U.S. Federal Communications Commission, which regulations domestic and international communications via radio, television, wire, satellite, and cable. In its report, Verizon Wireless claims that it has not taken any steps to restrict access to Google Wallet. The allegations concernng the company’s restrictions are likely linked to a problem with Google Wallet itself, rather than any action that Verizon Wireless has made.

Problems may lie with Google Wallet itself

Earlier this year, Verizon began releasing NFC-enabled smart phones to the market. At the time these devices were released, Google Wallet was not ready to be made available on these platform. This quickly changed, however, as Google pushed for inclusion into the Verizon Wireless network, making the Wallet application compatible with the company’s latest  mobile devices. Problems began emerging as consumers found that they were unable to use Google Wallet, even though it was completely compatible with the device they purchased from Verizon Wireless.

Verizon suggests Google Wallet has yet to be approved for its security features

Verizon claims that the problem lies in the fact that Google has done little to gain approval for its mobile commerce application in terms of security. Verizon Wireless notes that Google Wallet’s security features require that it be approved by the company before it can be made widely available to customers. The company claims that Google is already well aware of this necessity, but that the technology giant has not yet sought approval for its mobile commerce platform.