Category: Technology News

Bing takes on augmented reality

| December 18, 2012

Augmented RealityBing working on developing new augmented reality platforms

Microsoft’s search division Bing has been hard at work developing an augmented reality platform and applications that could gain traction with consumers. Microsoft has been showing a great deal of support in augmented reality recently. The company has plans to incorporate the technology into its next generation gaming platform, tentatively dubbed the Xbox 720. Bing is another sector in which Microsoft is looking to flex its developing augmented reality muscles.

AR team aims to develop new technologies

Bing has established an augmented reality team, which has been tasked with building a platform that acts as a place for users to find information in a natural way. The augmented reality team is working on camera tracking, visual and audio recognition, optical character tracking, translation, and vision-based technologies. These technologies will be used in mobile applications as well as the basic structure of the Bing search engine and its various services, such as Bing Maps.

Google may finally see some competition in the search space

Though Google continues to dominate the online search engine space, Bing is becoming a more popular platform. If augmented reality can be successful introduced, Google may have its first real competitor in the search sector. Bing is basing its augmented reality efforts around “naturalism,” that is, Bing aims to present its augmented reality services in a way that seem wholly natural to consumers. The user interface of the applications and platforms Bing is working on will be intuitive to consumers, no matter what their experience with augmented reality may be.

Companies have yet to show they can deliver with augmented reality

Bing’s augmented reality endeavors may find significant success if its applications and new augmented reality platform can appeal to consumers. Many consumers have already shown interest in the technology because of its dynamic nature, but there are few augmented reality platforms available from major companies like Microsoft and Google. Whether these companies can successfully develop platforms that can attract and keep consumers engaged has yet to be seen.

McAfee updates mobile security suite

| December 17, 2012

 

McAfee Mobile Security platform gets new features

McAfee, a leading developer of sMobile Security Technologyecurity solutions, has released an enhanced version of its McAfee Mobile Security platform. The new version of the application features the App Lock service, which is designed to protect a mobile consumer’s privacy while using their smart phone or tablet. The updated McAfee Mobile Security platform also introduces a more streamlined user interface, which is expected to make it easier for mobile consumers to navigate the application’s various features.

Mobile security becoming a growing concern for consumers

Mobile security is becoming a serious issue for mobile consumers around the world. A growing number of people are using their mobile devices to keep track of vital information and to keep track of their finances. This makes these devices very attractive targets for hackers who are keen to exploit this information for personal gain. McAfee, as well as other security companies, have been urging consumers to ensure that their mobile devices are as secure as possible, making use of one or more of the security applications available to them.

App Lock protects popular applications

The McAfee Mobile Security App Lock feature provides consumers with a way to protect their privacy by preventing the malicious use of some of the world’s most popular mobile applications. These applications include Facebook, LinkedIn, and Gmail. These applications are often targeted by hackers in order to gain access to sensitive information. The App Lock feature literally locks these applications, preventing them from being used without authorization from their owner. McAfee believes that the App Lock feature is another layer of protection that consumers can use to ensure the security of their mobile device.

Platform provides array of active protection

The McAfee Mobile Security platform also offers a range of anti-virus and anti-malware features, as well as protection against theft through a comprehensive back-up data storage service. The platform actively monitors a mobile device to guard against mobile security breaches and can also warn consumers of websites that are known to host malicious content.