Category: Technology News

Global Cloud-based Video Conferencing Market 2015

Cloud-based video conferencing or video conferencing-as-a-service (VCaaS) allows two or more locations to communicate by simultaneous two-sided audio and video transmissions. In cloud solutions, cloud server is used to transfer, access, and storage data. Video conferencing is different from videophone calls as the former is designed to process multiple locations rather than individuals. VCaaS provides organizations the benefits of high-quality HD video conferencing technology without any major investment in hardware, infrastructure, and network. Cloud-based video conferencing makes video transmissions easily accessible to anyone at any point of time from anywhere.

Global Cloud-based Video Conferencing market to grow at a CAGR of 39.06 percent over the period 2014-2019.

The latest report draws attention towards enterprises that are shifting from on-premise video conferencing to cloud-based video conferencing because it is more convenient and cost-effective. This approach keeps the technology up to date, and helps users avoid the continued cost of maintenance and upgrades.

“Vendors are providing more scalable and manageable cloud-based video conferencing solutions, which also offer better value-for-money by integrating real-time and non-real-time communications,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Cloud-based Video Conferencing market for the period 2015-2019. To calculate the market size, the report considers revenue generated from cloud-based video conferencing solutions, software, tools, applications, services, support, and maintenance.

Global Cloud-based Video Conferencing Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the Global Cloud-based Video Conferencing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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Furthermore, the new report emphasizes the growing popularity of bring your own device (BYOD) policies among SMEs. BYOD is an emerging concept that encourages employees to use their own mobile device for accessing the company’s data and systems. Most video conferencing-as-a-service solutions use a browser to access the services and are compatible with different operating systems.

“Cloud-based video conferencing allows organizations to adopt the BYOD policy minimum interoperability issues, thus enhancing overall organizational productivity,”.

SMS has now become a form of advertising and promoting upon which this industry is highly dependent.

According to a recent report that was made by mGamingWatch with regards to a data analysis that they conducted on the latest mobile marketing trends from Promotion World, hotels are now depending quite heavily on SMS for their promotions.

The report showed that marketing over text messages is only getting more important with time.

The report indicated that when it comes to mobile marketing from hotels, SMS is a super-hot category that is only getting hotter. Hotels are using texts for a broad spectrum of different types of advertising and promoting in order to communicate with customers throughout their stay or even to attract them in the first place. According to the author of the report, Adam Groff, “Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile.”

Groff also pointed out that Las Vegas was the ideal environment for studying mobile marketing from hotels.

He explained that “there’s no better place to look at hotel test message marketing than in the hospitality capital of the world: Las Vegas!” Throughout the report on the subject of SMS marketing and other types of mobile advertising, Groff pointed out a number of different examples of the way in which texts were used in order to communicate with hotel guests.

For instance, he showed that the Hard Rock Hotel and Casino used text as a way to promote its loyalty program. SMS was used to send information to guests about discounts at the hotel, merchandise deals, and other types of loyalty offers.

Equally, the MGM Mirage has implemented a tracking system to be able to better understand their guests through the history of their interactions with the hotel and its services. That way, they can ensure that the texts that they send to their guests will be as relevant as possible.

The Planet Hollywood Resort and Casino uses mobile marketing texts to provide rewards to its online subscribers, offering them various types of deals such as casino game play money, or even free stays that they will be able to use.