Category: Technology News

A new white paper has been released that shows that the market will grow by 27.2 percent this year.

The Korea Internet & Security Agency has now published its 2015 Korea Internet White Paper, in which it has predicted that the mobile advertising market is going to have grown by 27.2 percent, this year, bringing it to a figure that steps over the 1 trillion won mark.

More specifically, it is forecasted that mobile ads will reach about 1.06 trillion won by the close of 2015.

This equates to about US$897.4 million. It will represent the first time the mobile advertising industry has cracked the one trillion won mark. The complete ad market in Korea is estimated to be worth about 9 trillion won, and the current segment of that figure that belongs to mobile marketing is estimated to be around 8.4 percent. Overall, smartphone and tablet marketing has been crawling upward in the size of the total ad market that it represents.

The growth of the mobile advertising market has boosted the proportion of ad to total sales by around 70 percent.

The three main portal business operators in Korea are: Daum, SK Communication and Naver. Those three companies posted a combined sales of 3.7542 trillion won (which equates to about US$3.18 billion). Of that figure, about 71.4 percent, that is 2.6816 trillion won (or approximately US$2.27 billion) was generated by the advertising sector. SK Communications was the portal that generated the greatest percentage of ad sales, with 84.2 percent. In second place was Naver, with 73.1 percent, and then Daum, which had 64.9 percent.

A rise in the usage of mobile communication and a considerable spike in m-commerce in 2014 were believed to be strongly connected with each other. Last year, there was an increase in overall online shopping by 17.5 percent, bringing it to a total of 45.244 trillion won (which was about US$38.24 billion). That represented a massive 125.8 percent rise over the same figure from 2013.

The overall proportion of shopping transactions that took place over mobile commerce from among the total online shopping transactions increased by 15.7 percent over 2013. These trends indicate that mobile advertising will continue its strong and steady growth to keep up with the shopping trend over the same channel.

Global Mobile Unified Communication and Collaboration (UC&C) Market to grow at a CAGR of 26.83% over the period 2014-2019. UC&C is a system that integrates the real-time communication services, such as telephony instant messaging, videoconferencing, data sharing, and others, with non-real-time communication services, such as unified messaging (e-mail, SMS, and fax). It enables an individual to send a message on one medium and receive the same message on another medium. Mobile UC&C utilizes BYOD devices that integrate mobile capabilities such as messaging, telephony, and video conferencing, offering the benefits of communication capabilities anywhere and anytime. Mobile UC&C is used in sectors such as Healthcare, Financial Services, Call Centers, and Sales and Marketing.

About the Report:

Bring your own device (BYOD) is an effective way to increase productivity and flexibility in an organization. The increased adoption of smartphones supports a mobile workforce and is driving the demand for unified communication solutions.

“Many providers and vendors have integrated mobile support and have included features that enhance the use of smartphones in UC,”.

“Features like voicemail-to-text, fixed-mobile convergence and mobile presence have been introduced to enhance the communication experience of end-users, which is expected to boost market projections through the forecast period.”

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile UC&C market for the period 2015-2019. To calculate the market size, the report considers revenue generated from UC&C software and services. In addition, the report provides the deployment model of the software and services offered by the vendors. Moreover, it considers the revenue generated from the technologies used in mobile:

Collaboration tools
Video conferencing
PBX extensions

Others: It includes customer care applications and contact center applications
The report, Global Mobile Unified Communications and Collaboration (UC&C) Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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The latest report also emphasizes the improved focus on customer service through collaborative tools. With increased competition and customer churn, organizations are in search of alternative sources of revenue and are turning their focus towards customer service.

“Improved customer service is one of the major competencies for organizations to differentiate themselves in the market and will also help the market to grow in the coming years,”

Key Vendors

Avaya
Cisco Systems
IBM
Microsoft