Tag: wearables

These companies have banded together to be able to launch luxury wearables before the year is done.

The Baselworld Watch and Jewellery Show in Basel, Switzerland was hyped with announcements about wearable technology, such as the luxury smartwatch that is expected to result from a new partnership among Google, Intel, and the TAG Heuer Swiss watch-making company.

The goal of the companies is to create a device that is both practical to the wearer, as well as luxurious.

The CEO of TAG Heuer, Jean-Claude Biver, said that “Silicon Valley is Switzerland, Switzerland is Silicon Valley.” He pointed out that the device that the partners would be designing would be “both luxurious, and seamlessly connected to its wearer’s daily life.” He closed his announcement with a ceremonial slicing into an 80+ pound wheel of cheese from his own farm.

Biver’s statement showed that the smartwatch is the latest component of watch-making innovation.

He explained that by bringing together the technology of Silicon Valley and the watch-making of Switzerland, it is a “marriage” of innovation and credibility. He expressed that “Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.”

The companies have yet to name the wearable technology device that they intend to launch, but they do know that a chipset designed by Intel will be powering it, it will operate on Android Wear (the modified version of the standard mobile operating system from Google), and TAG Heuer will be designing the actual watch that will be worn by the owner. The availability and pricing of these wearables was also not revealed, but Biver did state that it could be launched anywhere between October and December 2015.

While TAG Heuer will be designing the watch, because of the smartwatch components of the device and as a result of the international method of assembly and manufacturing, the smartwatch that these companies will be producing will not have an actual “Swiss-made” timepiece certification. That said, it will be enhancing the early entry of Google and Intel into the very promising wearable technology marketplace.

As the Apple Watch prepares to be shipped, other wearables brands such as Nike and Jawbone are being taken down.

Apple Stores are now starting to prepare for the addition of the brand’s own smartwatches and, as they do, they are taking wearables from the competition – such as Jawbone and Nike – down from their shelves.

According to reports, health oriented wristbands are among the wearables no longer available at the Apple Store.

The Apple Stores in certain major cities such as New York, Los Angeles, San Francisco, and Palo Alto are reported to have taken down smartwatches and fitness bands from other brands as they prep for the addition of the Apple Watch. The Spring Forward Event, last week, revealed that advance orders of the device will be available as of April 10, and the wearables will actually be available for immediate purchase starting on April 24.

These smartwatches will be available at a range of prices, starting as “low” as $349, for the entry-level device.

The Apple Watch was first unveiled at an event back in September 2014. The Sport version of this wearable technology starts at $349, but there is an Edition version that is plated in any of three types of gold and that will be available with a massive $10,000 price tag.

While it may make sense that other devices that present direct competition to this wearable technology have been taken down in favor of exclusively showcasing the Apple Watch, many are baffled by the decision to remove the Nike+ FuelBand and the Jawbone device. These are fitness trackers and don’t provide nearly the range of different features that will be offered by the smartwatch.

Moreover, Nike announced, last year, that it was going to be stepping out of its FuelBand focus and that it would be placing a greater level of attention on its software development. It should also be pointed out that Ben Shaffer, the design director from Nike+ FuelBand, was hired by Apple in 2013, as was the developer of that device, Jay Blahnik.

Whatever the reason, it does appear that the market for smartwatches is about to become much more fierce than it has been, until now.