Tag: vr headset

IMAX virtual reality entertainment coming soon to the US

The new VR experience is set to debut in Los Angeles later this year.

The theatre company, famed for its massive projection systems and IMAX cameras recently announced that it intends to launch several IMAX virtual reality entertainment locations around the world later this year, starting with its first in Los Angeles, reported the Wall Street Journal.

IMAX has partnered with Google and Starbreeze AB to bring its mainstream VR plans to life.

To launch its virtual reality entertainment in locations like malls and multiplexes across the United States and in other parts of the world like China, the company has formed new partnerships in the tech community and intends to use its connections with movie theatres and movie industry talent.

IMAX Virtual Reality - IMAX TheatreIMAX has partnered with Google and announced late last week that it has plans to collaborate with Google on a camera that will capture 360 degree images designed to be experienced in virtual reality via VR headsets. It is anticipated that this camera will be ready for commercial use in approximately 18 months.

In addition to Google, IMAX has partnered with Starbreeze AB, a Swedish technology developer, and will use its VR headsets to provide the immersive experience. To start, the IMAX VR experience will involve games, but the company hopes that it will be able to motivate filmmakers to the use the camera it is developing with Google to create other entertainment content, too.

The IMAX virtual reality experience is part of a much bigger strategy to expand the brand beyond movies.

According to Richard Gelfond, IMAX Chief Executive, the company’s move into the VR industry is part of its much larger strategy to evolve the company beyond the movie industry.

Gelfond said that “Virtual reality in the home is going to be a crowded space, but we thought the idea of doing VR in the multiplex of the future was a place where we can provide a superior experience and a social experience, which are the same reasons people go to movies.”

That being said, while IMAX virtual reality could be an actual reality soon don’t expect this VR experience to come cheap. While none of the official details have been hammered out, Gelfond said that he is particularly interested in developing VR content that is linked to film franchises because this would naturally appeal to move goers. The cost: he imagines 10 minute VR experiences costing between $7 and $10.

Virtual reality headset launching quietly this week

The Oculus Rift has been greatly anticipated and yet now that it’s entering the market, it’s doing so without fanfare.

With the debut of the Oculus Rift virtual reality headset, many people would have expected that there would come with the launch of a huge marketing campaign, or at least a glitzy launch party, but that is not the case.

Unlike with the launches of new smartphones and game consoles, the Oculus Rift is simply being slipped onto shelves.

The early adopters who pre-ordered their virtual reality headsets will be receiving theirs just as they would any other package that they’ve ordered, except in this case they needed to be willing to drop $600 in order to obtain it. For many, it came as a surprise that the Oculus Rift launch was simply a matter of putting the product out there to buy and that it didn’t come with a huge amount of noise. With the amount of effort the company had put into bringing exposure during the time before the launch, it seems that the launch itself was rather anticlimactic.

The virtual reality headset has come a very long way since it was first designed out of smartphone parts.

It is now a form of wearable technology that provides an immersive VR experience that is miles away from the nauseating effects for which similar inventions were known a couple of decades ago.

In 2014, Oculus was acquired by Facebook for a hefty $2 billion. Since then, it has put out a number of wearable technology headset devices meant exclusively for developers. That said, The consumer version of the Oculus Rift was rolled out on Monday. It could be that the lack of noise is the result of the first wave having already been sold out. Pre-orders bought out the entire stock and fresh devices won’t be available to purchase until the summer.

For that reason, it could be that there wasn’t really the need for a lot of hoopla with the launch, as there was enough of a racket made over this virtual reality headset to sell it out before its launch even happened. What will be interesting is to see what the early adopters will think of these devices and the VR experience they provide. It will also help to answer questions that people have been having with regards to whether or not they will cause health issues or even motion sickness among users.