Tag: us qr codes

QR codes used more in United States than in Western Europe

QR Codes SurveyAmerican smartphone users are more likely to scan than those in the U.K., France, and Germany.

A recent survey by Pitney Bowes has shown that an American smartphone user is more likely to scan QR codes than those in Western Europe, no matter what the medium of delivery may be for those codes.

The results of this survey support those that were produced by other researchers at the same time.

The Pitney Bowes survey included the participation of 1,000 people from Europe, and 2,000 from the United States. When the QR codes were included in print magazines, almost twenty percent of Americans between the ages of 18 and 24 scanned it. Similarly, 36 percent of participants from that country who were between the ages of 25 and 34 scanned one.

The results produced by eMarketer regarding Western European QR codes scans were notably lower.

Among Europeans, when QR codes were printed in magazines, Germany had the next highest percentage of scanners, where 27 percent of people between the ages of 18 and 24 used the barcodes. Among those between the ages of 25 and 34, 23 percent scanned them.

Overall, it was the respondents in the young adult category who had the greatest likelihood of scanning QR codes in a magazine. Among the participants in the survey, 27 percent in that age bracket had tried at least one. Those were the consumers who had a tendency to hold the greatest familiarity with barcode scanning on various other forms of printed materials, as well. Those included product packaging, posters, and mail. In fact, 21 percent said that they had tried all three of those.

They were, however, also the group who were the least likely to scan QR codes that were presented on a digital screen such as in an email (9 percent), on television (7 percent), or on a website (13 percent).

While they may not have gone mainstream in Europe, QR codes are still widely used in both the United States and in the European countries that were included in the survey. comScore recently reported that the number scanners of these barcodes in Germany had reached 5.1 million, there were 3.4 million in Spain (not included in Pitney Bowes’ survey), and 3.3 million in the U.K.

Paystik launches QR codes to help charitable donations campaign

QR Codes CharitySmartphone users have a wealth of information available to them by scanning QR codes on products and in advertisements, and will now be able to make charitable donations through the same format.

QR codes to aid 6,000 charities

The start-up Paystik has launched a campaign to raise charitable donations for over 6,000 charities using the QR code as a means to make quick and easy payments when consumers wish to donate to a charity of their choosing. The goal is to use QR codes for easy payments to both charities and small businesses. Both can sign on with Paystik to produce QR codes, thus reducing problems with billing and advertising.

The result will be an app for smartphones, allowing consumers to send quick and easy payments. Project C.U.R.E. will begin a campaign this week with direct mail. Last year, this organization reached out to consumers for charitable donations over the holidays and supplied over $40 million in medical care and supplies around the world. This campaign will be aimed at merchants this year.

QR codes gaining in US

The US has been a hard sell for mainstream use of QR code for payments. Companies like Paypal, DigiMo, Qriket, and Doxo have been accepting payments through QR, though none have become a huge success in that category. It is thought that smartphone saturation in the US could see a change in that regard, with smartphone use steadily on the rise. Still, a QR code is often a hard sell in the US. Some consumers are still not sure what their purpose is and are not aware of how to use the technology.

Co-founder James Ioannidis said, “Obviously, the first time is the hardest. But after on-boarding them, we see consumers making repeat transactions.” He went on to explain that he feels aiding charities will bring Paystik success where other campaigns featuring QR code have faltered. The biggest obstacle is getting the consumer aware of the code and to also download the app.

About Paystik

The company of New Stanford is a three-person operation based in Stanford Venture Studio at the Graduate School of Business. At the present time, the company is bootstrapped, meaning they have no outside investment. Ioannidis is a former program manager with Microsoft.