Tag: us mobile commerce

Mobile commerce may have a bright future

| March 27, 2013

Mobile Commerce Bright FutureMobile commerce is picking up momentum

Mobile commerce is growing rapidly and that growth does not appear to be slowing down any time soon. The current state of mobile commerce suggests a bright future, largely due to the proliferation of mobile technology and the perceived convenience of mobile payments. Indeed, mobile devices are beginning to become more popular than PCs. According to a study conducted by  the International Telecommunications Union, as of August 2012, more than 7 billion mobile devices were operating all over the world, exceeding the number of active PCs by three times.

Mobile sales to reach new heights in near future

A recent study from Abi Research suggests that mobile commerce will reach $119 billion by 2015. This is roughly 8% of the current e-commerce market. E-commerce is still considered to be a powerful force, especially in the retail industry, but mobile commerce is benefiting from increased exposure and a growing number of retailers interested in engaging mobile consumers in a new form of commerce. Another study by Forrester Research suggests that mobile commerce in the U.S., in particular, will reach $31 billion by 2016.

US mobile commerce experiences aggressive growth

In the U.S., mobile commerce is experiencing a magnanimous rise to fame. More consumers are beginning to become comfortable with the concept of mobile payments, making them more likely to purchase goods and services using their smartphones or tablets. Mobile traffic to websites is on the rise, powered by growing interests in the realm of mobile marketing. Location-based services are also playing a role in encouraging consumers to participate in mobile commerce as they are able to find stores and attractions more easily, especially while traveling.

Security may derail bright future

While the current state of mobile commerce does paint a bright future, the future is, of course, unknowable. There are many challenges that face mobile commerce that could derail the burgeoning industry’s future. The most significant of these challenges, currently, is security. Without adequate security, a consumer’s financial information is at risk of theft and exploitation. The security dangers inherent in mobile commerce have kept many consumers from conducting mobile payments.

Consumers growing more comfortable with mobile commerce

| February 23, 2013

Mobile Commerce ConsumersIntela study shows mobile commerce is seeing strong acceptance among consumers

Consumers in the United Kingdom are becoming more comfortable with the prospect of purchasing goods with their mobile devices, according to new research from Intela, a leading performance marketing firm. The UK is one of the most auspicious markets for mobile commerce in the world, with many telecommunications companies and financial services firms working to engage mobile consumers in more dynamic ways. Retailers throughout the country have been embracing mobile payments, adding momentum to the growth of mobile commerce and helping make consumers more comfortable with participating in mobile commerce.

More than 50% of UK mobile consumers eager to make mobile payments

According to Intela, more than half of the UK’s mobile consumers are now comfortable with making mobile payments of $15 or more. The firm notes that the initial growth that mobile commerce had seen in the UK was due to the “iTunes effect,” the trend that saw consumers purchasing music and applications through their mobile devices. This trend helped consumers understand how mobile payments worked, and now these people are beginning to make purchases through platforms outside of iTunes as their options become more varied.

Investments in mobile commerce are growing

Intela notes that investments in mobile commerce coming from UK businesses rose significantly in 2012. Many of the businesses adopting mobile commerce have adopted a strong focus on educating consumers on how to participate in mobile payments. The firm notes that these efforts have paid off very well, with approximately 40% of UK consumers claiming they have a better understanding of how mobile commerce platforms work. Moreover, these consumers are very likely to make mobile purchases in the future for products they are interested in.

US consumers also show comfort with mobile payments

Intela’s study is not focused solely on the United Kingdom. The firm found that U.S. consumers are also growing more comfortable with the concept of mobile commerce. According to Intela, 56% of U.S. consumers are happy to spend more than $10 on mobile purchases. Nearly one in two of these consumers are very comfortable with mobile commerce platforms and how these platforms operate.